Wayfinding

Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place.
Posts about Wayfinding
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 19 readers -
  • Tips For Mobile Design: Travel Brands That Are Going Places

    …, but once you step off the plane, you’re on your own. Wayfinding is more than just getting from point A to point B — it’s about establishing spatial awareness and proper orientation. Companies like Delta Airlines and Uber guide users through unfamiliar territory, starting with exiting the airport in one piece. Fly Delta App Navigating…

    Marketing Land- 10 readers -
  • Proximity Marketing: How to Share Local Inventory with Google Search

    Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. Google’s own consumer research reports 56% of mobile searches “on-the-go” have local intent.

    Linda Bustos/ Get Elastic- 13 readers -
  • What Road Signs Say About Human Perception

    … to creating color combinations for signage in various location and for various purposes. They cite the 1992 Arthur & Passini book “Wayfinding,” which recommends calculating the difference in light reflectancy readings between two colors to determine contrast. Any two colors with a contrast value larger than 70 will definitely be legible…

    Allison Mccartney/ Visual.lyin Twitter- 10 readers -
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