Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place.
Posts about Wayfinding
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 21 readers -
  • Tips For Mobile Design: Travel Brands That Are Going Places

    … relevant content. Features like “Near Me Now” let people discover nearby activities based on GPS location and user reviews. Contextual hints also help guide decision-making. If you want to grab a pint at the Fremont Brewery, the app can tell you if it’s open now, and estimate the time, cost, and distance to take an Uber there. TripAdvisor offers…

    Marketing Land- 10 readers -
  • Proximity Marketing: How to Share Local Inventory with Google Search

    … when the item is ready to pick up or the hold window is about to expire? What if a store could connect its GPS wayfinding tools to Google, recognizing the customer’s local search upon store entry, and even suggesting cross-sells and upsells? Cross-touchpoint attribution is a universal challenge, and connecting digital interactions that take place…

    Linda Bustos/ Get Elasticin Google How To's- 14 readers -
  • What Road Signs Say About Human Perception

    … to creating color combinations for signage in various location and for various purposes. They cite the 1992 Arthur & Passini book “Wayfinding,” which recommends calculating the difference in light reflectancy readings between two colors to determine contrast. Any two colors with a contrast value larger than 70 will definitely be legible…

    Allison Mccartney/ Visual.lyin Twitter- 11 readers -
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