Wearables

  • Apple Announces 3 New iPhones and More!

    … with a new approach to the design of retail space. Flagship stores in New York, Paris, Milan, Washington, DC and Chicago will be redesigned to incorporate spaces where people can do much more than shop. Spaces will be created for learning, collaborating, researching and more. The Board Room will help app designers create new apps. The Forum will help…

    Carolyn Nicander Mohr/ The Wonder of Tech- 20 readers -
  • A Day Without My Apple Watch — How I Pushed Through

    … The question I get asked most about my Apple Watch is, “What do you use it for?” A day without my Apple Watch showed me clearly the features I missed most when I was without it. The other day something happened to me that hadn’t happened since April 2015 — I was without my Apple Watch. I got my Apple Watch the first day it was released and have…

    Carolyn Nicander Mohr/ The Wonder of Techin How To's- 24 readers -
  • How Using Wearables Data Can Strengthen Brands’ Outreach

    …, we found the design unfashionable, we had concerns about the privacy of our information, or we just didn’t feel we could do more with the tracker than we could with our smartphone or a basic running watch. Whatever the reason, when it comes to wearables, “Dropout from device usage is a serious problem for the industry,” says Angela McIntyre…

    Street Fightin How To's- 17 readers -
  • 8 Excellent Father’s Day Tech Gifts for 2017!

    … an Android phone and has been wanting to get a smart watch, check out the Wear24 watch. This smart watch can connect directly to the Internet, even if you leave your phone behind. Stream music, use GPS and mapping and get phone calls and text messages without your phone being connected to the watch. Choose from different interactive watch faces…

    Carolyn Nicander Mohr/ The Wonder of Tech- 19 readers -
  • Report: Personal health data should be off-limits to common marketing practices

    … From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition. The devices — including digital watches, sensor-equipped clothes, and apps in smartphones — can track heart rates, sleep patterns, calories, stress levels, and someday may store information on our DNA…

    Marketing Land- 27 readers -
  • 5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

    …: Putting boarding passes on Apple Watch screens With a keen understanding of the role that smartwatches are playing in consumers’ daily lives, the international airline Lufthansa launched an Apple Watch app last year that allows fliers to display boarding passes on their wrists. The free app connects to Lufthansa’s other mobile apps on iPhones…

    Stephanie Miles/ Street Fight- 43 readers -
  • What Do Consumers Think About New Digital Technologies? (Report)

    … Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video? A report from text…

    AllTwitterin Social- 14 readers -
  • Apple Announces iPhone 7, Watch 2 and More

    … Apple’s annual fall event was held yesterday where it announced new products and software, giving you opportunities to buy more tech or update your older tech with software to make it feel new. Two new phones were announced, the iPhone 7 and 7 Plus, as well as a new Apple Watch, new earbuds and more. Partner companies including Nintendo…

    Carolyn Nicander Mohr/ The Wonder of Tech- 33 readers -
  • Will search engines fall to AI?

    … Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written about what the rise of digital assistants means to search. There are some who claim that these new technologies will render search obsolete, passed over…

    Marketing Land- 17 readers -
  • The future of location-based services

    … [which acquired the MyFitnessPal and Endomondo apps/sites last year]. I think we are going to see a lot of companies making big bets on the marriage of location, health and apparel at SXSW. Wearables go mainstream! Q: Where will LBS be in 10 years? Schneider: We won’t be talking about LBS in 10 years. It will all be wrapped into our fully…

    Aaron Strout/ Marketing Landin Facebook Twitter- 28 readers -
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