• Email Spotlight: Lexus

    … of open. An email developed as part of the launch of the Lexus RX provides a great example of how effective weather targeting can be. The objective of the email, which was sent this winter to recipients throughout the U.S., was to drive click-throughs with real-time, relevant content; specifically, copy and creative that reflected current weather…

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  • Trends in Email Marketing: Travel & Tourism Spotlight

    … the travel industry is incorporating targeting and personalization into their email campaigns. Personalization Hilton incorporated recipients’ names into animated images of door hangers for their HHonors program to get travel enthusiast imaging themselves on a get-away. Weather Targeted Offers Aimed to entice consumers in cold weather conditions…

    Movable Ink Blogin EMail- 9 readers -