Weather-Targeting

  • Email Spotlight: Lexus

    … An old adage, which Mark Twain may have coined (its origins are debatable), goes “everybody talks about the weather, but nobody does anything about it.” Well, some savvy email marketers are doing something about it; specifically, they’re increasing engagement by using contextual messaging that reflect weather conditions at the time and location…

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  • Trends in Email Marketing: Travel & Tourism Spotlight

    … the travel industry is incorporating targeting and personalization into their email campaigns. Personalization Hilton incorporated recipients’ names into animated images of door hangers for their HHonors program to get travel enthusiast imaging themselves on a get-away. Weather Targeted Offers Aimed to entice consumers in cold weather conditions…

    Movable Ink Blogin EMail- 11 readers -