Weather-Targeting

  • Email Spotlight: Lexus

    … of open. An email developed as part of the launch of the Lexus RX provides a great example of how effective weather targeting can be. The objective of the email, which was sent this winter to recipients throughout the U.S., was to drive click-throughs with real-time, relevant content; specifically, copy and creative that reflected current weather…

    Movable Ink Blogin EMail- 8 readers -
  • Trends in Email Marketing: Travel & Tourism Spotlight

    … There’s a fierce battle being waged for the the time and attention of prospective travelers, and like never before, more travel industry marketers are taking advantage of tried and true marketing techniques to reach consumers with highly personalized and dynamic experiences. In terms of email ROI, the travel industry leads the pack. According…

    Movable Ink Blogin EMail- 11 readers -
  • How Nickelodeon Used Contextual Marketing to Boost Click-Throughs by 75%

    The forecasts were getting pretty dire. News channels were throwing out crazy words like “snowmageddon.” Businesses and whole cities were shutting down in anticipation of what was supposedly going to be a huge blizzard. When Snow Storm Juno hit, Nickelodeon was ready. The morning of the storm (or light snowfall, depending on where you were), Nickelodeon sent out an email with ...

    Movable Ink Blog- 5 readers -
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