Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views.
Posts about Web Analytics
    • The Very Best Digital Metrics For 15 Different Companies!

      The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports.

      Avinash Kaushik/ Occam's Razorin Paid Search EMail- 18 readers -
  • How to Improve Your SEO and Social Media Presence

    …. Here’s what your dash will look like after you’ve been using Mondovo for a while. The menu on the left-hand side of the dash lists your main areas of focus: SEO, Social, and Web Analytics, as well as the Website Emulator, which displays how your website will look on different devices. As you begin collecting data in each of these areas, you…

    Growmapin Social Paid Search SEO How To's- 21 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … any organization's ability to take advantage of it. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. (You, I’m talking about you!) It is not easy. But, it is solvable. See where you are, go up one step. Then one more, then one more…

    Avinash Kaushik/ Occam's Razor- 20 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    …… At this point, it honestly does not matter which web analytics tool you use as long as it is a tool that is under active development by your vendor. Yes, some tools can dance on their left foot and others can only do so with their right foot. Not as important as you might think. My recommended five elements are much more primal, their presence powers…

    Avinash Kaushik/ Occam's Razor- 24 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • Spot Data Issues From the Start With Weekly Analysis

    … answer is probably a resounding, “YES!” followed by, “But how can I do that efficiently and effectively? Well, if you keep reading, I share how to easily conduct weekly monitoring. 1. Understand that it’s not as difficult as it may seem. It is very easy to become intimidated by the sheer number of reports you have to analyze for a true analytics…

    SEER Interactivein Affiliate- 15 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…" It gave me a pause. I had to go check how long I've been at this. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title…

    Avinash Kaushik/ Occam's Razor- 19 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 36 readers -
  • How to fix discrepancies in your web analytics data

    … Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end…

    Search Engine Watchin How To's- 19 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 26 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … decide? People tend to use the terms metrics and KPIs interchangeably. I humbly believe this is a disservice as it results in a lack of focus on what really matters: Business impact. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets, I'd defined metric as "a metric is a number." Simple. :) I'd defined a KPI as " a key…

    Avinash Kaushik/ Occam's Razorin Affiliate- 30 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … click to exit to learn more about Market Motive (because you want a superb web analytics education and certification!) and my two books. In the simplest possible implementation of this, each time someone clicks on those links, it creates a pageview that it puts in a special folder (which can then be ignored easily in other analysis). For me to track…

    Avinash Kaushik/ Occam's Razor- 38 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … through it and fix their minds/reports/strategies. So, why are we still so obviously wrong and still on the insane path? Simple. It is just how all of the Digital Analytics tools are configured at their very core. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA…

    Avinash Kaushik/ Occam's Razor- 47 readers -
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