Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views.
Posts about Web Analytics
  • How to Find the Stories in Your Data for Compelling Reporting

    … narrative in datasets. His presentation at Content Marketing World 2017 was all about how to create clean, informative, compelling data visualizations. Here’s a quick visual summary of his entire presentation, courtesy of Kingman Ink: My favorite part is the lizard that represents your limbic brain. Visuals cut straight to that reflexive part…

    TopRank®in Google How To's- 11 readers -
  • How to Improve Your SEO and Social Media Presence

    …. Here’s what your dash will look like after you’ve been using Mondovo for a while. The menu on the left-hand side of the dash lists your main areas of focus: SEO, Social, and Web Analytics, as well as the Website Emulator, which displays how your website will look on different devices. As you begin collecting data in each of these areas, you…

    Growmapin Social Paid Search SEO How To's- 27 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    …. Profit Per Human. What every company and non-profit really, really, really need. Why care about something as lame as cost? The only thing that matters is profit. Per. Human. [Bonus: Remember, you can measure profit everyday in Google Analytics!] An incredibly complex story, with implications up and down the organization, with smarter tactical…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    …… At this point, it honestly does not matter which web analytics tool you use as long as it is a tool that is under active development by your vendor. Yes, some tools can dance on their left foot and others can only do so with their right foot. Not as important as you might think. My recommended five elements are much more primal, their presence powers…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • More New Features for Facebook’s Analytics for Apps

    … between them to complete tasks or activities, and 77 percent of people who have three or more devices do the same. Twist wrote on support for web analytics and improved cross-device analytics: We’ve made it as easy as possible for businesses to view cross-platform metrics for their websites and apps. Millions of businesses already embed our JavaScript…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Spot Data Issues From the Start With Weekly Analysis

    … When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a marketing effort. While this kind of analysis is important and meaningful, it should…

    SEER Interactivein Affiliate- 18 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…" It gave me a pause. I had to go check how long I've been at this. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title…

    Avinash Kaushik/ Occam's Razor- 20 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 41 readers -
  • How to fix discrepancies in your web analytics data

    … Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end…

    Search Engine Watchin How To's- 20 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … newsletter called The Marketing – Analytics Intersect. You can (should!) sign-up for it. I often find that most people who have the title Analyst are essentially data collectors and data sharers with most of the value being added by them in the process is a tablefied or chartfied summary. My newsletter on 29th March, shared a fantastic cartoon…

    Avinash Kaushik/ Occam's Razorin EMail- 29 readers -
  • The Marketing < > Analytics Intersect: My Newsletter!

    … I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you've come to expect from this blog… Context… Should you own or rent? The logic we are taught from when we…

    Avinash Kaushik/ Occam's Razorin Affiliate- 35 readers -
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