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Every so often, something slips through the pre-flight or testing process for an email campaign that needs to be acknowledged and sometimes corrected. When an email mistake happens, it’s important to have an action plan. Some mistakes require a full-throated correction, while others don’t require much attention at all.
… Imagine if you opened an email and, instead of just a static sale, you saw an up-to-date Pinterest page or Facebook page. Rather than visiting a brand’s channels individually, you could see the latest content from social media networks and websites alike – all from the inbox. That’s exactly what web cropping does. By adding live website content…