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… as the Okapi BM25 formula. If keyword density ever had some relevancy as a ranking factor, it was in the Pleistocene era of search engines. We live in 2014 and Google just had its 16th birthday. It is still obviously important having the keyword we want to rank for in the text of a web document. However we also know that it is also possible to make…
… Throughout the evolution of paid search, there have been three distinct auction dynamics, each of which has influenced how we think about campaigns: The Open Auction Period The Blind Auction Period The Enhanced Period Chances are you don’t remember The Open Auction Period (1998 – 2002). These were the good old days when Overture was King…
SEO is the reflection of the psychology of the people who composes it, and, as in real life there are those who believe the girl of the corner or the Yeti, so in the world of Search Marketing there is people who believe in myths that nothing (or very little) have to do with the reality of the facts.