Web Forms

A webform, web form or HTML form on a web page allows a user to enter data that is sent to a server for processing. Forms can resemble paper or database forms because web users fill out the forms using checkboxes, radio buttons, or text fields. For example, forms can be used to enter shipping or credit card data to order a product, or can be used to retrieve search results from a search engine.
Posts about Web Forms
    • Insurers starting to get to grips with online conversion and complex forms

      Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Many insurers have managed to drive consumers online, but a major problem has been the drop-off by consumers as they grapple with the online journey.

      Search Engine Watch- 10 readers -
    • How to minimise the interaction cost of your web forms

      Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’. Every interaction your user has with your checkout carries a cost.

      Graham Charlton/ Search Engine Watchin How To's- 9 readers -
    • Inclusive marketing: the need to remove binary data

      Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. The move was made in response to an interview with a Scottish teenager who couldn’t open a bank account because they didn’t identify as either male or female, which was a required question on the form. Image from Buzzfeed.

      Search Engine Watch- 9 readers -
  • Are you asking for too much information on web forms?

    … information. The Question Protocol How do you decide which fields are necessary and which can be left out? For this, the Question Protocol, (as explained by Lovehoney’s Matt Curry in our recent Ecommerce Checkout guide) is very useful. It’s a way to decide which fields are actually important to the process, and which are unnecessary. It also has…

    Graham Charlton/ Search Engine Watch- 7 readers -
  • How to make longer web forms easier for users

    … Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting for users as they can give…

    Graham Charlton/ Search Engine Watchin How To's- 8 readers -
  • 10 Ideas to Design a Better Sign-Up Form

    … Sign up forms are a great way to get users involved with your company’s website, and they open the door to maintaining the long term attention of your audience. Whether you are giving a reader the option to create an account, join your mailing list, or begin a free trial, these forms can lead to increased conversions for your business…

    ROI Factor Blog- 9 readers -
  • How to Make Your Sign-up Forms Smart, Simple, and Lovable

    Growth hackers, online marketers, entrepreneurs, web designers – we’re all trying to find the silver bullet that will grow our list and maximize conversions. At the end of the day, these numbers have a huge impact on how effective our marketing activities are. OK, but is there an ultimate tip for a successful form? Since we’ve just launched our brand new form builder (more det ...

    Ada Wizmur/ GetResponse Blog- 12 readers -
  • 6 Ways to Connect With Local Influencers

    … a recent article of theirs you liked. Make sure that you’re treating each influencer with courtesy and respect for their time. For example, check their website or blog to make sure you’re using their preferred platform for communication — some like email, some prefer Twitter, and others use web forms. Reach out the way they want to be reached…

    Stephanie Miles/ Street Fightin Twitter- 13 readers -
  • 5 Ways to Grow Your Blog Without Relying on Google Traffic

    … (and no, not every post is going to be an opportunity – but some will). You’ll need a good feed reader, such as Feedly, to make this work. Not finding an exact fit or enough on-the-dot opportunities? Create some custom content relevant to a particularly hot conversation. For example, if someone asks how to do something with .htaccess code, you could write…

    @ProBloggerin Social SEO Google Twitter- 8 readers -
  • An Epic List of 100 Growth Hacks for Startups

    … on Viral Content Buzz and JustRetweet. Then offer those credits for others to retweet your Twitter posts. 12. Virtual Assistants Use oDesk and hire a low-cost virtual assistant to go to the websites of your ideal customers and fill out web forms and collect/send emails. Elance and Freelancer work as well. Warning: This is a little spammy, so make sure…

    Search Engine Journalin Social EMail Twitter- 19 readers -
  • Do You Track Your Real Estate Website Traffic?

    … what Broward home buyers and sellers want. With an effective tracking system in place, you will be able to measure the success of your various marketing campaigns and determine where your marketing budget is best spent, whether on an email campaign, bulk mailing, or other marketing strategy. You will also be able to tailor your Broward real estate…

    Peter Brooke/ Blue Interactive Agencyin SEO- 5 readers -
  • Email Personalization: Craft forms with purpose

    … one-on-one experience when you don’t have a team of engineers to design an entirely new technology for your company, such as Eventful had for its recommendation engine. In this video, Pamela Jesseau, Senior Director, Marketing, MECLABS, and the Eventful team discuss how to craft forms in your email sign-up process and profile setup that will let…

    Erin Hogg/ MarketingSherpa Blogin EMail- 12 readers -
  • Insurance sites need to work on their checkout processes

    … and thankfully doesn’t persist in trying to cross-sell irrelevant products. Hiscox In my mind the Hiscox brand is about prestige and heritage, and those values certainly come across in its outdated web forms. Though it does use a number of neat features (such as automatic pop ups with information on how to fill in each field), and includes several…

    David Moth/ Econsultancyin Google- 5 readers -
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