Web Forms

A webform, web form or HTML form on a web page allows a user to enter data that is sent to a server for processing. Forms can resemble paper or database forms because web users fill out the forms using checkboxes, radio buttons, or text fields. For example, forms can be used to enter shipping or credit card data to order a product, or can be used to retrieve search results from a search engine.
Posts about Web Forms
  • Inclusive marketing: the need to remove binary data

    … back to a binary format. Any data processor should be adaptable to your fields and not assume what you want to store, or impose any rigid data structure that decreases the detail. Sometimes these mapping rules can be harder to change than adding a new option to a web form. So review whether you assume a person’s gender and the rules you are using…

    Search Engine Watch- 10 readers -
  • How to minimise the interaction cost of your web forms

    … Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’. Every interaction your user has with your…

    Graham Charlton/ Search Engine Watchin How To's- 15 readers -
  • Are you asking for too much information on web forms?

    … Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users. These…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Insurers starting to get to grips with online conversion and complex forms

    … Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Many insurers have managed to drive consumers online, but a major problem has been the drop-off by consumers as they grapple with the online journey. Several…

    Search Engine Watch- 19 readers -
  • How to make longer web forms easier for users

    … Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting for users as they can give…

    Graham Charlton/ Search Engine Watchin How To's- 16 readers -
  • 10 Ideas to Design a Better Sign-Up Form

    … Sign up forms are a great way to get users involved with your company’s website, and they open the door to maintaining the long term attention of your audience. Whether you are giving a reader the option to create an account, join your mailing list, or begin a free trial, these forms can lead to increased conversions for your business…

    ROI Factor Blog- 11 readers -
  • How to Make Your Sign-up Forms Smart, Simple, and Lovable

    … Growth hackers, online marketers, entrepreneurs, web designers – we’re all trying to find the silver bullet that will grow our list and maximize conversions. At the end of the day, these numbers have a huge impact on how effective our marketing activities are. OK, but is there an ultimate tip for a successful form? Since we’ve just launched our…

    Ada Wizmur/ GetResponse Blogin EMail How To's- 29 readers -
  • 6 Ways to Connect With Local Influencers

    … Customer opinions have always mattered, but never more than in the age of social media. Consumer-to-consumer word of mouth generates more than double the sales of paid advertising, according to research by McKinsey, and 84% of consumers say they trust word-of-mouth recommendations from friends and family above all other sources of advertising…

    Stephanie Miles/ Street Fightin Twitter- 20 readers -
  • 5 Ways to Grow Your Blog Without Relying on Google Traffic

    … (and no, not every post is going to be an opportunity – but some will). You’ll need a good feed reader, such as Feedly, to make this work. Not finding an exact fit or enough on-the-dot opportunities? Create some custom content relevant to a particularly hot conversation. For example, if someone asks how to do something with .htaccess code, you could write…

    @ProBloggerin Social SEO Google Twitter- 13 readers -
  • An Epic List of 100 Growth Hacks for Startups

    … on Viral Content Buzz and JustRetweet. Then offer those credits for others to retweet your Twitter posts. 12. Virtual Assistants Use oDesk and hire a low-cost virtual assistant to go to the websites of your ideal customers and fill out web forms and collect/send emails. Elance and Freelancer work as well. Warning: This is a little spammy, so make sure…

    Search Engine Journalin Social EMail Twitter- 20 readers -
  • Conversion Optimization 101

    … to address your customers as “Cupcake,” but they might like it! The clearer the form, the better it will convert. Here are some tips on designing web forms. 4. SEO Think you can’t test SEO elements? Think again! As Jeremy Smith points out, both SEO and conversion optimization rest on great content, and the two support each other. Optimized content converts…

    Sharon Hurley Hall/ The Daily Eggin Social SEO- 26 readers -
  • Do You Track Your Real Estate Website Traffic?

    … available, and it costs nothing to install it. Visit the Google Analytics website and follow the instructions to get a unique tracking ID number, and then the real estate interactive marketing experts at Blue Interactive Agency can complete the setup for you. Once you have analytics installed on your site for about a month, you will have accumulated…

    Peter Brooke/ Blue Interactive Agencyin SEO- 6 readers -
  • Email Personalization: Craft forms with purpose

    … event] Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields) [MarketingExperiments Web clinic] 2 Vital Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs] Lead Generation: Is your registration form part of the customer journey? [More from the blogs] Email Marketing …

    Erin Hogg/ MarketingSherpa Blogin EMail- 18 readers -
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