Web Insights

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    …-Pukers. It is defined as: Let us go ask a 960 people we can find amongst our customers and on social media a series of questions, convert that into tables and graphs, and sell it to the world. Ask questions. Puke data. That is all there is in the report. Download the sample report if you don't have a paid Econsultancy subscription. If you don't want…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … and in reports! Wait. What? Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Yes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating…

    Avinash Kaushik/ Occam's Razor- 25 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…" It gave me a pause. I had to go check how long I've been at this. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title…

    Avinash Kaushik/ Occam's Razor- 18 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 33 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. 3. All we need is Facebook, forget our website. 4. The web is dead. Mobile web is dead. Apps are the past, present, future. 5. Cookies! Cookies are all we need! You're welcome to jump to the one that is most pressing for your organization, though I recommend reading them sequentially as I've grafted connective tissue from one story…

    Avinash Kaushik/ Occam's Razor- 49 readers -
  • YouTube Marketing And Analytics: A Primer For Magnificient Success

    Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

    Avinash Kaushik/ Occam's Razor- 9 readers -