Web Insights

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I've written about the biggest mistake web analysts make. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … An off-topic post this week, to celebrate this incredible outpost you've helped create on the web, Occam's Razor. This month my beloved blog is ten years old. T. E. N! It feels more like five. But, I've already celebrated the blog being five years old! I have to admit life has been a tad bit busy lately, and it took a note from a reader…

    Avinash Kaushik/ Occam's Razor- 20 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 35 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. 3. All we need is Facebook, forget our website. 4. The web is dead. Mobile web is dead. Apps are the past, present, future. 5. Cookies! Cookies are all we need! You're welcome to jump to the one that is most pressing for your organization, though I recommend reading them sequentially as I've grafted connective tissue from one story…

    Avinash Kaushik/ Occam's Razor- 52 readers -
  • YouTube Marketing And Analytics: A Primer For Magnificient Success

    Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

    Avinash Kaushik/ Occam's Razor- 10 readers -