Web Insights

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 18 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … and in reports! Wait. What? Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Yes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating…

    Avinash Kaushik/ Occam's Razor- 19 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…" It gave me a pause. I had to go check how long I've been at this. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title…

    Avinash Kaushik/ Occam's Razor- 10 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … the conversation away from the data to what should be done. Here are the ten lessons, in case you want to jump ahead (but why!): 1. Don't suck twice, stop creating handouts. 2. Take everything away except the absolute essential. 3. Avoid complex visualizations – they get in the way! 4. Make performance comparisons easier! 5. Convert words…

    Avinash Kaushik/ Occam's Razor- 26 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. 3. All we need is Facebook, forget our website. 4. The web is dead. Mobile web is dead. Apps are the past, present, future. 5. Cookies! Cookies are all we need! You're welcome to jump to the one that is most pressing for your organization, though I recommend reading them sequentially as I've grafted connective tissue from one story…

    Avinash Kaushik/ Occam's Razor- 35 readers -