Web Insights

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    …-Pukers. It is defined as: Let us go ask a 960 people we can find amongst our customers and on social media a series of questions, convert that into tables and graphs, and sell it to the world. Ask questions. Puke data. That is all there is in the report. Download the sample report if you don't have a paid Econsultancy subscription. If you don't want…

    Avinash Kaushik/ Occam's Razor- 15 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … strategies and things to avoid in your quest to be a smarter digital person. No advertising, just amazing advice. You can sign up here: The Marketing-Analytics Intersect. Thanks. [/sidebar] BUT I Want Data-First! For some in our audience here, it is hard to leave analytics and data behind no matter how desperately I want you to. I understand the pain…

    Avinash Kaushik/ Occam's Razor- 15 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…" It gave me a pause. I had to go check how long I've been at this. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title…

    Avinash Kaushik/ Occam's Razor- 7 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away…

    Avinash Kaushik/ Occam's Razor- 22 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. 3. All we need is Facebook, forget our website. 4. The web is dead. Mobile web is dead. Apps are the past, present, future. 5. Cookies! Cookies are all we need! You're welcome to jump to the one that is most pressing for your organization, though I recommend reading them sequentially as I've grafted connective tissue from one story…

    Avinash Kaushik/ Occam's Razor- 33 readers -