Web Insights

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    …-Pukers. It is defined as: Let us go ask a 960 people we can find amongst our customers and on social media a series of questions, convert that into tables and graphs, and sell it to the world. Ask questions. Puke data. That is all there is in the report. Download the sample report if you don't have a paid Econsultancy subscription. If you don't want…

    Avinash Kaushik/ Occam's Razor- 38 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … and in reports! Wait. What? Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Yes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…" It gave me a pause. I had to go check how long I've been at this. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title…

    Avinash Kaushik/ Occam's Razor- 20 readers -
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