Web Insights

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    …-Pukers. It is defined as: Let us go ask a 960 people we can find amongst our customers and on social media a series of questions, convert that into tables and graphs, and sell it to the world. Ask questions. Puke data. That is all there is in the report. Download the sample report if you don't have a paid Econsultancy subscription. If you don't want…

    Avinash Kaushik/ Occam's Razor- 21 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … and in reports! Wait. What? Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Yes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating…

    Avinash Kaushik/ Occam's Razor- 22 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … An off-topic post this week, to celebrate this incredible outpost you've helped create on the web, Occam's Razor. This month my beloved blog is ten years old. T. E. N! It feels more like five. But, I've already celebrated the blog being five years old! I have to admit life has been a tad bit busy lately, and it took a note from a reader…

    Avinash Kaushik/ Occam's Razor- 12 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away…

    Avinash Kaushik/ Occam's Razor- 29 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. 3. All we need is Facebook, forget our website. 4. The web is dead. Mobile web is dead. Apps are the past, present, future. 5. Cookies! Cookies are all we need! You're welcome to jump to the one that is most pressing for your organization, though I recommend reading them sequentially as I've grafted connective tissue from one story…

    Avinash Kaushik/ Occam's Razor- 41 readers -