Web Insights

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 33 readers -
  • Suck Less | A Plea For User-Centric Design: Powered By You!

    … strategies and things to avoid in your quest to be a smarter digital person. No advertising, just amazing advice. You can sign up here: The Marketing-Analytics Intersect. Thanks. [/sidebar] BUT I Want Data-First! For some in our audience here, it is hard to leave analytics and data behind no matter how desperately I want you to. I understand the pain…

    Avinash Kaushik/ Occam's Razor- 31 readers -
  • Four Stories: A Decade of Writing Occam's Razor!

    … to remind me of the birthday. Her note read: "…. and it is pretty impressive that you've managed to stay relevant for a decade, it is a very long time in digital years…" It gave me a pause. I had to go check how long I've been at this. My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Given that title…

    Avinash Kaushik/ Occam's Razor- 20 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away…

    Avinash Kaushik/ Occam's Razor- 35 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    … the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them…

    Avinash Kaushik/ Occam's Razor- 53 readers -
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.

    Avinash Kaushik/ Occam's Razor- 33 readers -
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