Web Marketing

    • How to Make Your Website a Powerful Marketing Machine

      Not so long ago, websites were purely used to deliver product and services information to target customers… But they have morphed into a point-of-sales platform where businesses leverage their website for sales. Selling products or services on websites has become de rigueur and most businesses have jumped on board this money spinner of an idea, and why not? With consumers doi ...

      Jeffbullas's Blogin How To's- 12 readers -
  • 6 Ways to Create Killer Webinars That Will Ignite Your Business

    … Clément Delangue has many reasons to be proud of himself. He worked for eBay at the age of 17, being one of the first professional sellers from France. And after being the co-founder of various startups, including VideoNot.es and UniShared, he is now the chief marketing officer of Mention, one of the top social media marketing tools…

    Jeffbullas's Blogin EMail- 14 readers -
  • HTTP/2: Electric Boogaloo

    …. There are a handful of servers who are supporting this such as Apache, NGINX and IIS (Windows 10 and Windows Server 2016 only at this time). Will HTTP/2 work with HTTP/1 and HTTP/1.1? Absolutely. It is the client (web browser) that suggests protocol, not the web server. If the client says they can use HTTP/2, the web server will respond…

    RKGBlogin SEO- 16 readers -
  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 36 readers -
  • Merkle|RKG and the Boys & Girls Club Cycling Challenge

    … marketer hat, 291 miles for 9 adult cyclists pales in comparison to the nearly 500 miles the kid’s teams rode. Looks like our corporate team has some serious goal setting to do before 2016! Related: Merkle | RKG Digital Marketing Report: Q4 2014 Released We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing…

    RKGBlog- 22 readers -
  • Considerations for Paid Search Budget, Holiday 2015 and Beyond

    … Pack… Google Local Pack Update Google’s change in the placement of the Local Pack on mobile devices at the end of August, has caused sharp declines in organic traffic, as the map and local listings now push organic to below the fold. Ads still remain above the local pack, making advertising on mobile even more valuable if you have store locations…

    RKGBlogin Social Paid Search Google- 24 readers -
  • Video: Standing Out in a Crowded PPC Landscape

    … Video: Standing Out in a Crowded PPC Landscape posted by Ryan Gibson | September 10, 2015 | leave a comment For most retailers, search is one of the largest drivers of digital traffic and revenue. But the search landscape is more dynamic and crowded than ever. So how do you ensure your brand and your products stand out to potential customers…

    RKGBlogin Paid Search- 19 readers -
  • 3 URL Tweaks to Get More out of the Google Search Console UI

    …, the “state=” parameter is actually URI encoded to handle the special characters that are included in the URL. So, for example, “[“ becomes “%5B” and “,” becomes “%3B”. This ensures the browser is able to properly understand and render the page. If you choose to look at 90 days’ worth of data with no filters and the “web” type search results…

    RKGBlogin SEO Google- 24 readers -
  • 12 Reasons I Won’t Buy From Your Website

    …: Low quality visuals I’ve seen thousands of websites in my online marketing career and most have something in common. They don’t sell. Rather they are simply online catalogues. Here are some samples of what some study participants of the research Trust and Mistrust of Online Health Sites had to say about poorly designed sites: “[On] one of them I…

    Jeffbullas's Blog- 17 readers -
  • Targeting Non-English Browsers to Produce Incremental Paid Search Orders

    … For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. You can only build out so many new keywords and adjusting bids with different pushes and pulls can only do so much. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume…

    RKGBlogin Paid Search Google- 23 readers -
  • 30 Eye-Popping Web Designs to Inspire Digital Marketers

    … is to learn from others. At Crayon we have collated over 13 million web design examples that marketers can use for inspiration. We ran our usage data between May and June to bring the most recent statistics on what thousands of marketers agree are the most useful web designs. I’m about to share the top 30 with you. They are broken up…

    Jeffbullas's Blog- 15 readers -
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