Web Marketing

  • How to Make Your Website a Powerful Marketing Machine

    …, don’t just think ‘high quality’, ‘unique’, ‘relevant’, also think ‘actionable’. You want your images to reflect the products or services you are selling, but why not go beyond this limited perspective; use images as an action trigger. If used well, images can boost site conversion rates and if they aren’t, all they will do is act like a decorative…

    Jeffbullas's Blogin How To's- 13 readers -
  • 6 Ways to Create Killer Webinars That Will Ignite Your Business

    Clément Delangue has many reasons to be proud of himself. He worked for eBay at the age of 17, being one of the first professional sellers from France. And after being the co-founder of various startups, including VideoNot.es and UniShared, he is now the chief marketing officer of Mention, one of the top social media marketing tools for businesses.

    Jeffbullas's Blog- 21 readers -
  • HTTP/2: Electric Boogaloo

    …. There are a handful of servers who are supporting this such as Apache, NGINX and IIS (Windows 10 and Windows Server 2016 only at this time). Will HTTP/2 work with HTTP/1 and HTTP/1.1? Absolutely. It is the client (web browser) that suggests protocol, not the web server. If the client says they can use HTTP/2, the web server will respond…

    RKGBlogin SEO- 16 readers -
  • The China Opportunity: Merkle Becomes Baidu’s First US-Headquartered Reseller

    The following article originally appeared in Merkle RKG Dossier 6.2, which is now available as a digital download. Since 2010, the Merkle|RKG team has published Dossier to provide marketers with original articles outlining the latest and greatest digital strategies and data points, all written by our in-house thought leaders. As a marketer, China must be on your radar.

    RKGBlog- 29 readers -
  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 37 readers -
  • Merkle|RKG and the Boys & Girls Club Cycling Challenge

    … marketer hat, 291 miles for 9 adult cyclists pales in comparison to the nearly 500 miles the kid’s teams rode. Looks like our corporate team has some serious goal setting to do before 2016! Related: Merkle | RKG Digital Marketing Report: Q4 2014 Released We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing…

    RKGBlog- 23 readers -
  • Considerations for Paid Search Budget, Holiday 2015 and Beyond

    … Every way you slice it, digital is growing relative to offline, and mobile is growing relative to desktop. The National Retail Federation shows Ecommerce share of retail sales at 7%, doubling since 2008. Our most recent Quarterly Digital Marketing Report shows smartphone paid search clicks up 35% year over year for Q2, while desktop and tablet…

    RKGBlogin Social Paid Search Google- 24 readers -
  • Video: Standing Out in a Crowded PPC Landscape

    …? Understanding how to leverage PPC and PLA controls to target customers by their device, geography, behaviors, and customer intent can make all the difference between standing out and blending in. Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies…

    RKGBlogin Paid Search- 19 readers -
  • 3 URL Tweaks to Get More out of the Google Search Console UI

    …, the “state=” parameter is actually URI encoded to handle the special characters that are included in the URL. So, for example, “[“ becomes “%5B” and “,” becomes “%3B”. This ensures the browser is able to properly understand and render the page. If you choose to look at 90 days’ worth of data with no filters and the “web” type search results…

    RKGBlogin SEO Google- 24 readers -
  • 12 Reasons I Won’t Buy From Your Website

    … in digital world through search-engine friendly website design, digital marketing strategies and tactics. Follow her on Twitter to see her latest articles. The post 12 Reasons I Won’t Buy From Your Website appeared first on Jeffbullas's Blog. …

    Jeffbullas's Blog- 19 readers -
  • Targeting Non-English Browsers to Produce Incremental Paid Search Orders

    … For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. You can only build out so many new keywords and adjusting bids with different pushes and pulls can only do so much. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume…

    RKGBlogin Paid Search Google- 24 readers -
  • 30 Eye-Popping Web Designs to Inspire Digital Marketers

    … is to learn from others. At Crayon we have collated over 13 million web design examples that marketers can use for inspiration. We ran our usage data between May and June to bring the most recent statistics on what thousands of marketers agree are the most useful web designs. I’m about to share the top 30 with you. They are broken up…

    Jeffbullas's Blog- 15 readers -
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