Web Metrics

  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … is that there is such venom in the media (of course the media!) about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. The reality is not quite that cut and dry. First, plant me firmly in the column of people who believe that using…

    Avinash Kaushik/ Occam's Razorin Google- 20 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … are high on right now). Starting today, no excuses for me to log into your Adobe Analytics account and see no goals and associated goal values! Here's how this post unfolds… Higher-Order Bits: Location, Types, Re-framing 1. "Destination Goal" (Leads, Email Signups, Etc.) 2. "Engagement Goal": Time Spent 3. "Engagement Goal": Pages Viewed 4…

    Avinash Kaushik/ Occam's Razor- 23 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than…

    Avinash Kaushik/ Occam's Razor- 21 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away…

    Avinash Kaushik/ Occam's Razor- 22 readers -
  • Do you know how to calculate your conversion rate?

    …, publishing, text analytics, and web metrics, who regularly makes speaking appearances. Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference. Mike also founded and writes for Biznology, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007. …

    Search Engine Guidein How To's- 9 readers -
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