Web Metrics

  • The Very Best Digital Metrics For 15 Different Companies!

    … completely different types of business, and pick just six metrics (two each for A, B and O) that would be the very best ones to measure their digital success. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. If you want to play along. Don’t…

    Avinash Kaushik/ Occam's Razorin Paid Search EMail- 24 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … are not this kind), I spend a lot of time on The New York Times and The New Yorker, pay for both. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. You can make money with content. You just need to create something incredible of value and want…

    Avinash Kaushik/ Occam's Razorin Google- 39 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started…

    Avinash Kaushik/ Occam's Razor- 40 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … calculated metrics, I can fix this problem easily… We are using Formatting Type: Integer. Makes sense. You don't have to type in all that stuff you see in the Formula field. In my case, I just started typing the name of the book and GA does the rest for me. Brilliant. Here's the complete formula: {{Web Analytics 2.0 (Goal 8 Completions…

    Avinash Kaushik/ Occam's Razor- 52 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 35 readers -
  • Do you know how to calculate your conversion rate?

    …, publishing, text analytics, and web metrics, who regularly makes speaking appearances. Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference. Mike also founded and writes for Biznology, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007. …

    Search Engine Guidein How To's- 10 readers -
  • See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances.

    Avinash Kaushik/ Occam's Razor- 51 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. I've used Sunbursts to do the same with keyword portfolios. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single…

    Avinash Kaushik/ Occam's Razor- 35 readers -
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at tr ...

    Avinash Kaushik/ Occam's Razor- 32 readers -
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