Web Metrics

  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 35 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … click to exit to learn more about Market Motive (because you want a superb web analytics education and certification!) and my two books. In the simplest possible implementation of this, each time someone clicks on those links, it creates a pageview that it puts in a special folder (which can then be ignored easily in other analysis). For me to track…

    Avinash Kaushik/ Occam's Razor- 37 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than…

    Avinash Kaushik/ Occam's Razor- 43 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 33 readers -
  • Do you know how to calculate your conversion rate?

    …, publishing, text analytics, and web metrics, who regularly makes speaking appearances. Mike's previous appearances include ClickZ Live, RKG Summit, Ticket Summit, Webdagene, the CiTE conference, and the Forrester Marketing Conference. Mike also founded and writes for Biznology, is the co-author of the best-selling Search Engine Marketing, Inc., and sole author of Do It Wrong Quickly, named by the Miami Herald as one of the 11 best business books of 2007. …

    Search Engine Guidein How To's- 10 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. I've used Sunbursts to do the same with keyword portfolios. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single…

    Avinash Kaushik/ Occam's Razor- 33 readers -