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… One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing…
Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your ecommerce websites to heights of power and success. In this article, I want to share with you the secrets of trust signals that have worked for me and dozens of other extremely successful ecommerce websites.
… currently happening. E.g., They have a roach infestation in their basement. Loss aversion pain – The pain of losing something. This pain is twice as powerful as the psychological joy of gaining something of equal value. E.g., Losing money by overpaying on vehicle insurance premiums. How do people feel pain on a landing page? It’s simple. Just remind them…
… Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you were unaware of it. Anxiety is one of the greatest sources of friction and loss of revenue in ecommerce today. If you’re a marketer, you have an interest in increasing online sales or conversions…