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… this information from (and they do), they can then look at every other site on the Web and identify which ones are similar to their master set. If your site looks very similar to sites that convert highly for a type of search, expect your rankings to improve. If you look like a site that doesn't convert, expect the ranking to go down--but maybe you…
… by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are in danger…
by Mike Moran If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes.