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We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host with a site that’s not optimized to load quickly.
…, and fine-tuned for engagement… but none of it matters if the page doesn’t load quickly. Site speed is the single-most important factor that you have the ability to change. Evaluating your website speed may not be of primary importance but that’s only until you figure out the Bounce rate or the Abandon rate for your shopping cart. Your Conversions…
… You need a website that loads quickly because it the first impression that makes the web experience better. Web page loading speed is not everything that matters – it’s also web layout, content, images, banners, navigation etc. But the first thing that a user notices is your website loading response and that can make or break their “first…