Web Strategy

A web strategy is a long term strategic business plan indicating how to create and develop a company’s online presence adhering to the business development strategy. Depending on the business maturity, immediate needs, and long-term goals, the programme should yield different results. E.g. if the business is only starting to tap into the online space, then the web strategy programme will outline how the business should position itself online, what online media it should use to spread its message, how it should communicate with the customers, what services and products it should provide online, and what supporting infrastructure for the online operation should be in place.
Posts about Web Strategy
  • Responsive Web Design Is Not One-Size-Fits-All

    … be a step backwards. Many web developers are moving to responsive design websites to consolidate their web strategy, but this decision can be a setback for long-term success. When determining how to best capture and convert traffic for your brand on every device, it’s important to keep in mind all of your web design options: (1) responsive web design…

    Acceleration Partners- 14 readers -
  • Marketing Trends & Tools We’re Thankful For

    … expectations are understood and achieved, they bring to the table plenty of marketing insights and strategic direction. Our director of account services, Arte Levy, uses Slideshare to uncover topics, trends and data sources to inform further research. He also finds a few Chrome browser extensions useful, including Colorzilla, Awesome Screenshot…

    Olivia Fuller/ Overit- 7 readers -