Web Strategy

A web strategy is a long term strategic business plan indicating how to create and develop a company’s online presence adhering to the business development strategy. Depending on the business maturity, immediate needs, and long-term goals, the programme should yield different results. E.g. if the business is only starting to tap into the online space, then the web strategy programme will outline how the business should position itself online, what online media it should use to spread its message, how it should communicate with the customers, what services and products it should provide online, and what supporting infrastructure for the online operation should be in place.
Posts about Web Strategy
  • Responsive Web Design Is Not One-Size-Fits-All

    … be a step backwards. Many web developers are moving to responsive design websites to consolidate their web strategy, but this decision can be a setback for long-term success. When determining how to best capture and convert traffic for your brand on every device, it’s important to keep in mind all of your web design options: (1) responsive web design…

    Acceleration Partners- 18 readers -
  • Marketing Trends & Tools We’re Thankful For

    … – getting it found. Our SEO analyst, Jaimyn Chang, loves to research SEO by studying competitor backlink strategies. One of the most useful websites he’s found for this tactic is Ahrefs.com. Using the site, he can see social shares for almost every link, whether it’s hidden, an image or text. Tim Jensen, director of web strategy, has found Google Tag…

    Olivia Fuller/ Overit- 11 readers -
  • How Bluewire Media creates web marketing that works, with Adam Franklin

    The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company’s virtual door; social media is becoming important in humanising a corporate entity and making it more friendly, accessible and responsive to an organisation’s constituents; while tools and t ...

    Trevor Young- 11 readers -
Get the top posts daily into your mailbox!