Web Technology

  • How to plan a profitable webinar

    This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy.

    Ellen Finkelstein/ Change the World Marketing- 15 readers -
  • Create video social media posts in 5 minutes or less

    … I don’t see anyone doing this. So far, I’ve used them just for birthday wishes, and received lots of positive “likes.” Now, I’m going to use them for business and I’m going show you how to create them, too! In fact, I’m going to make it REALLY easy for you by giving you templates. 1. Engagement post The video you see above is a typical “engagement…

    Ellen Finkelstein/ Change the World Marketingin Social- 7 readers -
  • 3 ways to increase visitor engagement

    … You want more traffic, but you also want to keep readers on your website as long as possible. The longer they stay, the more chance there is that they’ll subscribe or buy. But engagement is worth more than that. The search engines look at how long your visitors stay and rank you accordingly in search results. That’s because they think viewers…

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • Anatomy of a free affiliate arrangement

    … a button so people can “purchase” it. The button might say, “Get it for free!” Configure your shopping cart or membership program to deliver the free product by redirecting people to a web page with a link to the product or by sending out an email with a link to the product (or both). Notify affiliates about the product. Tell them how to get…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail- 8 readers -
  • Create free Buy Now buttons in PowerPoint

    … also use an online service, such as the Pixlr Editor. Here’s some more information on using custom buttons on your website. Free Buy Now buttons plus how to use a sales button Increase sign-ups by customizing your Submit button Do you use PowerPoint to create graphics for your website, social media and marketing? Leave a comment! If you…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • Increase sign-ups by customizing your Submit button

    …: You can even create multiple objects. Just select them all, right-click and choose Save as Picture. Here you see an example of an arrow and a rounded rectangle. Then, you need to upload the image to your web server. That’s easy too. In your Dashboard, click Media, Add New and browse to the file you saved. Then click the Edit link and you’ll see…

    Ellen Finkelstein/ Change the World Marketingin EMail- 11 readers -
  • Increase your website traffic with this simple technique

    …/analytics and set up an account. If you have an HTML site, you need to add code that you get from Google’s site on each page. But for a WordPress website, you use a plug-in. (Read about how to install a plug-in here.) There are a number of good plug-ins but I’m happy with Analyticator. Follow the instructions to set it ip — it’s easy to set up…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -