Web & Mobile Design

  • Why Online Reviews are Important for Your Business

    … to say, it is in every business owner’s best interest to focus on earning positive remarks from the right people. Many popular review sites have incorporated both customer and critic reviews, and now Google is joining the party. Beginning August 2016, business owners can choose to embed critic reviews inside their business listing. Critic reviews…

    E-Marketing Associatesin Social Google- 8 readers -
  • 2016’s Top Trending SEO Strategies for Hotels

    … since the majority of searches are now done on mobile devices. Someone doing a local search on their phone cares more about distance and time than doing quality research. If your hotel isn’t taking part in this very important SEO technique, then you’re missing out on the spontaneity of searchers. Studies have shown that 18% of local mobile searches…

    E-Marketing Associatesin SEO- 27 readers -
  • 3 Tips For Creating Your Best Hotel Mobile Website

    … Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and you want to make sure booking a room at your hotel is at the top of that list. Here are 3 tips to optimize your hotel mobile website. Tip 1: People typically use their smartphones when they’re on the go. This means your hotel mobile…

    E-Marketing Associatesin Content- 16 readers -
  • The Benefits of a Virtual Hotel Tour

    … parts of the location. The virtual tour has been a useful tool in real estate for years and is now finally making it’s way to the hotel industry. Stay ahead of the curve by including virtual tours of your property on your hotel’s website. Visual content is the best performing content on the internet so having something interesting for travelers…

    E-Marketing Associatesin Social Twitter- 10 readers -
  • Why Some Hotel Websites are Successful

    … professional photos and videos. Using professional looking photos gives potential guests the opportunity to see the beauty of your hotel. Video content is also highly engaging. Featuring virtual tours, user content, and videos involving guests will gives guests the opportunity to experience a walk-through of your hotel and see guests enjoying…

    E-Marketing Associatesin Social SEO Content Twitter- 13 readers -
  • The Power of the Hotel Concierge App

    … We are currently living in a time where the smartphone is one of the most important and technologically advanced consumer products in the hands of the public. The possibilities of what a smartphone can do are insurmountable. The smartphone is also important when it comes to travel. In an era where people want faster check ins and less human…

    E-Marketing Associatesin SEO Content- 9 readers -
  • The Importance of Video Marketing

    … of a hotel and the surrounding location. Travel marketing research states that 60% of travelers watch videos of their destinations before they arrive. Also, 50% of all mobile traffic is dedicated to watching videos. Video is one of the strongest forms of content marketing and marketers know it. Simply placing a video on a landing page is not going…

    E-Marketing Associatesin Social SEO Content Google YouTube- 26 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against…

    E-Marketing Associatesin Social SEO Content Google How To's- 22 readers -
  • Why You Should Go Mobile Now

    …; the design should be kept simple and easy for consumers to browse through to find any necessary information they need without any complications. In addition to having a mobile-friendly website, hotels should provide more than just a mobile-friendly website in order to make everything more mobile-friendly and create a larger appeal to potential…

    E-Marketing Associatesin Google- 8 readers -
  • Content Marketing Done Right: Hotel Edition

    … As the new year rolled around, many hotel internet marketing companies featured webinars discussing new strategies that hotels should be implementing for 2015. Of all these new trends mentioned, one of the most necessary themes was that of content marketing and the importance of consistently telling your hotel’s story to the traveler consumer…

    Melody Ciria/ E-Marketing Associatesin Social Content- 23 readers -
  • How Google Now is Improving Travel

    … can display a photo of your hotel, a Click to Call button, Reservation number, and Check In/Out times. As mobile Check In features become more robust they will be integrated into Now as well. Most of the larger OTAs are already coding their emails to work with Now, so it’s important for hoteliers to match and exceed that experience as services grow. The post How Google Now is Improving Travel appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 13 readers -
  • Understanding the Complexity of the Booking Journey

    …. Nearly half of leisure travelers used a smartphone during the research and evaluation stage and went on various sites like review sites, OTAs, social media, meta search engines and the hotel’s mobile site to get the information they needed to make a decision. This study also reveals that consumers are using mobile web browsers more often than…

    Melody Ciria/ E-Marketing Associates- 13 readers -
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