Web & Mobile Design

  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 8 readers -
  • 2016’s Top Trending SEO Strategies for Hotels

    … since the majority of searches are now done on mobile devices. Someone doing a local search on their phone cares more about distance and time than doing quality research. If your hotel isn’t taking part in this very important SEO technique, then you’re missing out on the spontaneity of searchers. Studies have shown that 18% of local mobile searches…

    E-Marketing Associatesin SEO- 27 readers -
  • 3 Tips For Creating Your Best Hotel Mobile Website

    … Everywhere you go, you see people on their phones. Almost everything nowadays is done on mobile devices, and you want to make sure booking a room at your hotel is at the top of that list. Here are 3 tips to optimize your hotel mobile website. Tip 1: People typically use their smartphones when they’re on the go. This means your hotel mobile website…

    E-Marketing Associatesin Content- 17 readers -
  • The Benefits of a Virtual Hotel Tour

    … to look at on your site like a virtual tour will set you apart from the competition. Let your audience know what it’s like to be inside your hotel before they arrive. Show them why they should book a room directly from your hotel’s site. Talk is cheap, but a 3D picture is worth a thousand words; and a possible increase in web traffic. The post The Benefits of a Virtual Hotel Tour appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Social Twitter- 12 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 15 readers -
  • The Power of the Hotel Concierge App

    … interaction, hotels have begun working with idea of concierge apps for their guests. According to a study by Tech Impact Report, 60% of travelers stated that they want to be able to check in, order room service, and receive their room keys on their smartphones to save time. Some major hotel chains have already began implementing a mobile concierge…

    E-Marketing Associatesin SEO Content- 10 readers -
  • The Importance of Video Marketing

    … of a hotel and the surrounding location. Travel marketing research states that 60% of travelers watch videos of their destinations before they arrive. Also, 50% of all mobile traffic is dedicated to watching videos. Video is one of the strongest forms of content marketing and marketers know it. Simply placing a video on a landing page is not going…

    E-Marketing Associatesin Social SEO Content Google YouTube- 26 readers -
  • How Your Website can Compete with OTA’s

    … with your hotel by prominently displaying the booking button front and center of the homepage and within all pages of your site. If you want your promotions to stand out, then be sure to feature these as well. Clickables Small details are very important for the success of a website. As mentioned above, having a visible “Book Now!” button on every…

    E-Marketing Associatesin Social SEO Content Google How To's- 23 readers -
  • Why You Should Go Mobile Now

    … for the hotelier? With the dramatic increase in usage of smartphones and tablets over desktop devices means that hoteliers will need to offer mobile-friendly services, such as having a mobile website that is easily accessible from any smartphone or tablet. Consumers are relying heavily on their mobile devices in order to book their hotels and research…

    E-Marketing Associatesin Google- 8 readers -
  • Content Marketing Done Right: Hotel Edition

    As the new year rolled around, many hotel internet marketing companies featured webinars discussing new strategies that hotels should be implementing for 2015. Of all these new trends mentioned, one of the most necessary themes was that of content marketing and the importance of consistently telling your hotel’s story to the traveler consumer.

    Melody Ciria/ E-Marketing Associates- 24 readers -
  • How Google Now is Improving Travel

    … are typically targeted to members of their loyalty programs or frequent travelers, but Google has a new product that might make them obsolete and level the playing field for independent hotels. Google Now Available with the latest versions of Google’s Android OS and through the Google Search app for the iPhone, Google Now is changing the way users…

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 14 readers -
  • Understanding the Complexity of the Booking Journey

    …. Nearly half of leisure travelers used a smartphone during the research and evaluation stage and went on various sites like review sites, OTAs, social media, meta search engines and the hotel’s mobile site to get the information they needed to make a decision. This study also reveals that consumers are using mobile web browsers more often than…

    Melody Ciria/ E-Marketing Associates- 14 readers -
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