Web & Mobile Design

  • Why Online Reviews are Important for Your Business

    … Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online…

    E-Marketing Associatesin Social Google- 9 readers -
  • 2016’s Top Trending SEO Strategies for Hotels

    … since the majority of searches are now done on mobile devices. Someone doing a local search on their phone cares more about distance and time than doing quality research. If your hotel isn’t taking part in this very important SEO technique, then you’re missing out on the spontaneity of searchers. Studies have shown that 18% of local mobile searches…

    E-Marketing Associatesin SEO- 34 readers -
  • 3 Tips For Creating Your Best Hotel Mobile Website

    … for dinner to be served. Find the right balance between optimizing your page yet keeping the visual appeal in tact. Go over your code and remove any unused Javascript. As well as keeping the HTML/CSS code as concise as possible. Tip 3: The visual appeal of your hotel’s mobile website design is crucial. Make all your images larger than normal so…

    E-Marketing Associatesin Content- 18 readers -
  • The Benefits of a Virtual Hotel Tour

    … The more familiar your audience can get with your hotel brand online, the better your chances are of getting them to your site. One of the best ways to get traffic to your hotel’s site is with visual content marketing. There are many forms of visual content with their own advantages and drawbacks. One of the best forms of visual content for your…

    E-Marketing Associatesin Social Twitter- 14 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 19 readers -
  • The Power of the Hotel Concierge App

    … service for their guests. Smaller hotels can also take advantage of this technology to give themselves a competitive edge. In the same Tech Impact Report data, 39% of travelers said they are more likely to book a room in a hotel with mobile check-in. A mobile concierge app can be a useful tool to attract more guests to your hotel. The fear that some…

    E-Marketing Associatesin SEO Content- 10 readers -
  • The Importance of Video Marketing

    … of a hotel and the surrounding location. Travel marketing research states that 60% of travelers watch videos of their destinations before they arrive. Also, 50% of all mobile traffic is dedicated to watching videos. Video is one of the strongest forms of content marketing and marketers know it. Simply placing a video on a landing page is not going…

    E-Marketing Associatesin Social SEO Content Google YouTube- 28 readers -
  • Why You Should Go Mobile Now

    …; the design should be kept simple and easy for consumers to browse through to find any necessary information they need without any complications. In addition to having a mobile-friendly website, hotels should provide more than just a mobile-friendly website in order to make everything more mobile-friendly and create a larger appeal to potential…

    E-Marketing Associatesin Google- 8 readers -
  • Content Marketing Done Right: Hotel Edition

    … the preferences of a mobile, tablet, and desktop user. There should be a good balance between how much content and visuals you put on the page. Remember to always keep the user in mind when designing your hotel’s strategy. Make the experience on all devices as seamless and accessible for the user as possible, in order to drive greater guest satisfaction…

    Melody Ciria/ E-Marketing Associatesin Social Content- 27 readers -
  • How Google Now is Improving Travel

    … are typically targeted to members of their loyalty programs or frequent travelers, but Google has a new product that might make them obsolete and level the playing field for independent hotels. Google Now Available with the latest versions of Google’s Android OS and through the Google Search app for the iPhone, Google Now is changing the way users…

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 16 readers -
  • Understanding the Complexity of the Booking Journey

    …. Nearly half of leisure travelers used a smartphone during the research and evaluation stage and went on various sites like review sites, OTAs, social media, meta search engines and the hotel’s mobile site to get the information they needed to make a decision. This study also reveals that consumers are using mobile web browsers more often than…

    Melody Ciria/ E-Marketing Associates- 15 readers -
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