Web & Mobile Design

  • Why Online Reviews are Important for Your Business

    … the converse is equally true. As a business owner, it is essential to embrace online reviews, read critic suggestions, respond to customer praises and complaints, and most importantly, make necessary changes to better improve customer experience. Following these steps will not only raise the number of positive online reviews, but also increase business. The post Why Online Reviews are Important for Your Business appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Social Google- 14 readers -
  • 2016’s Top Trending SEO Strategies for Hotels

    … Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to be paying attention too. SEO strategies for hotels are always changing and new techniques are regularly emerging. Instead of making you search the vastness of space also known as the internet for the information you need, we’ve gone ahead and made…

    E-Marketing Associatesin SEO- 41 readers -
  • 3 Tips For Creating Your Best Hotel Mobile Website

    … for dinner to be served. Find the right balance between optimizing your page yet keeping the visual appeal in tact. Go over your code and remove any unused Javascript. As well as keeping the HTML/CSS code as concise as possible. Tip 3: The visual appeal of your hotel’s mobile website design is crucial. Make all your images larger than normal so…

    E-Marketing Associatesin Content- 21 readers -
  • The Benefits of a Virtual Hotel Tour

    … standing in whatever part of the hotel there’s a virtual tour of. With a virtual tour, guests have the chance to feel what it’s like to be inside your hotel before they get there. The interactive nature of the hotel virtual tour is one of it’s biggest benefits. In the era of social media, audiences and travelers want to be able to connect…

    E-Marketing Associatesin Social Twitter- 18 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 24 readers -
  • The Power of the Hotel Concierge App

    … interaction, hotels have begun working with idea of concierge apps for their guests. According to a study by Tech Impact Report, 60% of travelers stated that they want to be able to check in, order room service, and receive their room keys on their smartphones to save time. Some major hotel chains have already began implementing a mobile concierge…

    E-Marketing Associatesin SEO Content- 12 readers -
  • The Importance of Video Marketing

    … Hotel marketers are aware that strong content can take a website a long way. Being able to engage and entice potential guests with your copy is what will raise the likelihood of keeping your rooms filled. Blogs, pictures, and social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great…

    E-Marketing Associatesin Social SEO Content Google YouTube- 29 readers -
  • How Your Website can Compete with OTA’s

    With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one another.

    E-Marketing Associates- 30 readers -
  • Why You Should Go Mobile Now

    …; the design should be kept simple and easy for consumers to browse through to find any necessary information they need without any complications. In addition to having a mobile-friendly website, hotels should provide more than just a mobile-friendly website in order to make everything more mobile-friendly and create a larger appeal to potential…

    E-Marketing Associatesin Google- 9 readers -
  • Content Marketing Done Right: Hotel Edition

    … guidelines to follow in order to get your hotel’s content marketing strategy on the right track: Dynamic If you want your content to have the most impact both from a search standpoint and marketing and sales aspect, then develop content that is dynamic. With dynamic content, you are able to constantly update your hotel’s online story while creating…

    Melody Ciria/ E-Marketing Associatesin Social Content- 31 readers -
  • How Google Now is Improving Travel

    … are interacting with their smartphones. Using what they call Google Cards, Google Now displays a custom feed of information tailored specifically to the user. Day to day use provides local weather reports, traffic conditions, where you parked your car and new stories relevant to your interests. It pulls this data from the usage of your phone, GPS data…

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 18 readers -
  • Understanding the Complexity of the Booking Journey

    … Understanding the path to booking for most traveler shoppers can be very complex especially when it comes to different devices. The path to booking will vary depending on the device a traveler is using and which search engines, OTA or meta search sites they are searching from. It is imperative that hoteliers be aware that consumer behavior shifts…

    Melody Ciria/ E-Marketing Associates- 17 readers -
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