Web & Mobile Design

  • Why Online Reviews are Important for Your Business

    … are more trustworthy than input by anonymous internet users. There are countless suspicious and fake customer reviews throughout the web. Promoting critic reviews under your business listing provides readers with authentic reviews from reliable reviewers. Over years of travel and reviewing, critics may not only build a reputation in the travel…

    E-Marketing Associatesin Social Google- 8 readers -
  • 2016’s Top Trending SEO Strategies for Hotels

    … since the majority of searches are now done on mobile devices. Someone doing a local search on their phone cares more about distance and time than doing quality research. If your hotel isn’t taking part in this very important SEO technique, then you’re missing out on the spontaneity of searchers. Studies have shown that 18% of local mobile searches…

    E-Marketing Associatesin SEO- 31 readers -
  • 3 Tips For Creating Your Best Hotel Mobile Website

    … for dinner to be served. Find the right balance between optimizing your page yet keeping the visual appeal in tact. Go over your code and remove any unused Javascript. As well as keeping the HTML/CSS code as concise as possible. Tip 3: The visual appeal of your hotel’s mobile website design is crucial. Make all your images larger than normal so…

    E-Marketing Associatesin Content- 18 readers -
  • The Benefits of a Virtual Hotel Tour

    … parts of the location. The virtual tour has been a useful tool in real estate for years and is now finally making it’s way to the hotel industry. Stay ahead of the curve by including virtual tours of your property on your hotel’s website. Visual content is the best performing content on the internet so having something interesting for travelers…

    E-Marketing Associatesin Social Twitter- 13 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 15 readers -
  • The Power of the Hotel Concierge App

    … interaction, hotels have begun working with idea of concierge apps for their guests. According to a study by Tech Impact Report, 60% of travelers stated that they want to be able to check in, order room service, and receive their room keys on their smartphones to save time. Some major hotel chains have already began implementing a mobile concierge…

    E-Marketing Associatesin SEO Content- 10 readers -
  • The Importance of Video Marketing

    … of a hotel and the surrounding location. Travel marketing research states that 60% of travelers watch videos of their destinations before they arrive. Also, 50% of all mobile traffic is dedicated to watching videos. Video is one of the strongest forms of content marketing and marketers know it. Simply placing a video on a landing page is not going…

    E-Marketing Associatesin Social SEO Content Google YouTube- 26 readers -
  • How Your Website can Compete with OTA’s

    … With OTA’s giving hotels stiff competition for direct bookings, hoteliers have to figure out ways to draw potential guests to their site. Having your link on the first page of Google isn’t enough to convert a visitor to a guest. Remember, travelers visit multiple sites before choosing a hotel, which means that they’re pitting companies against one…

    E-Marketing Associatesin Social SEO Content Google How To's- 24 readers -
  • Why You Should Go Mobile Now

    …; the design should be kept simple and easy for consumers to browse through to find any necessary information they need without any complications. In addition to having a mobile-friendly website, hotels should provide more than just a mobile-friendly website in order to make everything more mobile-friendly and create a larger appeal to potential…

    E-Marketing Associatesin Google- 8 readers -
  • Content Marketing Done Right: Hotel Edition

    … the preferences of a mobile, tablet, and desktop user. There should be a good balance between how much content and visuals you put on the page. Remember to always keep the user in mind when designing your hotel’s strategy. Make the experience on all devices as seamless and accessible for the user as possible, in order to drive greater guest satisfaction…

    Melody Ciria/ E-Marketing Associatesin Social Content- 27 readers -
  • How Google Now is Improving Travel

    … are typically targeted to members of their loyalty programs or frequent travelers, but Google has a new product that might make them obsolete and level the playing field for independent hotels. Google Now Available with the latest versions of Google’s Android OS and through the Google Search app for the iPhone, Google Now is changing the way users…

    Joshua Meehan/ E-Marketing Associatesin Google How To's- 15 readers -
  • Understanding the Complexity of the Booking Journey

    …. Nearly half of leisure travelers used a smartphone during the research and evaluation stage and went on various sites like review sites, OTAs, social media, meta search engines and the hotel’s mobile site to get the information they needed to make a decision. This study also reveals that consumers are using mobile web browsers more often than…

    Melody Ciria/ E-Marketing Associates- 14 readers -
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