Web & Technology

  • Here’s how web users decide if online content is trustworthy.

    … In the order of importance, the trust factors for online content are: Content Properties. Title, spelling, grammar, style, language and presence of quick answers. Proof. Quotes, links, references and citations. Publisher Reputation. Brand, website or publisher reputation. Author Reputation. Familiarity … The post appeared first…

    Dan Petrovic/ DEJAN SEO- 6 readers -
  • Advanced New Tail Keyword Research

    … TL;DR Version Show people a photo of your product Ask them what they would type into a search engine if they were looking for it Discover new attributes, concepts and synonyms you haven’t considered before Expand your keyword research by … The post appeared first on DEJAN…

    Dan Petrovic/ DEJAN SEOin SEO- 7 readers -
  • Why do we link to other websites?

    … New research shows that organic links on the web often exist for explicitly promotional reasons. A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following: Why web publishers link … The post appeared first on DEJAN. …

    Dan Petrovic/ DEJAN SEO- 190 readers -
  • User Behaviour Data as a Ranking Signal

    Join us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.  This is a Hangout on Air on Google+. It ...

    Dan Petrovic/ DEJAN SEO- 19 readers -
  • Is Google’s Cache Your Traffic or Google’s Traffic?

    …. Is this feature intentional or just a bug? Update: Alistair Lattimore contributes with his explanation. I think this is happening as a result of three points: 1) How Google Analytics tracker is implemented 2) How Google Analytics web profiles are implemented by default 3) How a Google advanced cache: search operator works Google Analytics…

    Dan Petrovic/ DEJAN SEO- 26 readers -
  • Discover Google+ pages while you browse the web

    … in your stream. This isn’t the usual yada yada: The URLs of the sites you visit will be sent to Google in order to identify the Google+ profiles and pages linked to those URLs. Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation…

    Dan Petrovic/ DEJAN SEOin Google- 22 readers -
  • Content So Simple Your Mother Could Do It

    … Getting Started with Content Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing where to start. There’s so much out there, and it seems like whatever you want to do or say has been done…

    Chris Butterworth/ DEJAN SEOin Content- 19 readers -
  • An Interview with Rand Fishkin

    … How can we help our clients & move forward as an industry? Whilst presenting at SMX Sydney last month, Dan had the opportunity to speak with Rand Fishkin and ask him just that. Rand also gave us a brief overview on SEOmoz’s new(ish) tool, Fresh Web Explorer. You can watch the video, or read some the highlights from their conversation…

    Chris Butterworth/ DEJAN SEO- 30 readers -
  • Here’s Why Nobody Reads Your Content

    Do you really know what you're doing? Post to Facebook: http://on.fb.me/1o11pAS Like BuzzFeedVideo on Facebook: http://on.fb.me/18yCF0b Post to Twitter: http://bit.ly/1o11rZs Music: Sensation Warner Music Production Music Sources/Media: refrigerator full of healthy food. fruits and vegetables Olesia Bilkei / Shutterstock, Inc. http:// ...

    Dan Petrovic/ DEJAN SEOin Content- 20 readers -
  • Google Mobile Friendly Test Bookmarklet

    … Monday March 2, 2015 Categories: Web & Technology Google+ LinkedIn Twitter Facebook E-mail Mobile now a ranking factor As everyone is no doubt already aware, having a mobile friendly website is now officially a ranking factor for searches from mobile devices. We already espouse the benefits of having a mobile friendly site to our clients…

    Chris Butterworth/ DEJAN SEOin Google- 8 readers -
  • How Content Can Increase Rankings Without Links

    … Content could increase rankings, even without links. Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links. One of the most common challenges I face with clients is the pigeonholing of SEO into a narrow…

    Chris Butterworth/ DEJAN SEOin Content How To's- 15 readers -
  • Conversations With Google: Media Index

    Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest unless we annotate it manually. So after all these years video and audio content remains inaccessible despite Google’s lofty goal to organise world’s information.

    Dan Petrovic/ DEJAN SEO- 11 readers -
  • Big Brand Digital – Wotif’s Michael Betteridge

    … engines for a travel agency in the 90s, to really basic email and search engine marketing, the launch of countless websites and social media platforms and major brand communications and identity work, including the exciting coverage of data, technology and creative content here at the Wotif Group. I oversee a portfolio of consumer travel brands in my…

    Chris Butterworth/ DEJAN SEOin Social- 11 readers -
  • What is Google Knowledge Vault?

    … Knowledge Vault is a probabilistic knowledge base developed by Google. Knowledge Vault is based on machine learning and draws data from multiple sources including text, tabular data, page structure, and human annotations. Knowledge Vault: A Web-Scale Approach to Probabilistic Knowledge Fusion Recent years have witnessed a proliferation of large-scale knowledge bases, including Wikipedia, Freebase, YAGO, Microsoft Satori, and Google’s Knowledge Graph.… The post appeared first on DEJAN SEO. …

    Dan Petrovic/ DEJAN SEOin Google- 9 readers -
Get the top posts daily into your mailbox!