Web Video Industry News

  • The Value of YouTube's New End Screens Feature for Brands and Publishers

    … the likelihood of that brand’s videos gaining more attention across the entire site. This is because YouTube uses the watch time metric, calculated by average view duration times the number of video views, in its promotional video algorithm as a way to determine which content audiences deem worth their time. YouTube then promotes that content…

    ReelSEOin YouTube- 36 readers -
  • ReelSEO - The Next Generation: Hello Tubular Insights!

    … is - to help publishers, creators, and marketers get a head-start on what worked, and what didn't. More than 350,000 unique readers visit the site each month to learn about best practices for online video marketing. But, times are changing, and so are we. Online video marketing has grown way beyond the niche discipline it was. Now, video has become…

    Carla Marshall/ ReelSEO- 22 readers -
  • ReelSEO - The Next Generation: Hello Tubular Insights!

    … ReelSEO is nine years old this year, which makes it kind of an elder statesman when it comes to online marketing resources. But if you think nine years is a long time in the real world, it's the equivalent of a couple of generations on the Internet. Online, things evolve rapidly to keep up with our knowledge and expectations - and ReelSEO…

    Carla Marshall/ ReelSEO- 21 readers -
  • 7 Expert Tips: How to Get YouTube to Recommend Your Video

    … featured from the creator (algorithmically selected) Related videos are videos that are similar to yours Recommended videos are based on the viewer To determine which video the algorithm will place, YouTube uses metrics such as “watch time”, relevancy, viewership history, engagements, and more. There are many ways to influence these metrics, and thus…

    ReelSEOin Social SEO How To's YouTube- 25 readers -
  • 'Star Wars: The Force Awakens' Trailers and Teasers Generate 223M Views

    … looked at Google Trends – both at web search interest and for YouTube search interest in the 2015 film – you’d get an answer that’s more like, “Uh, maybe.” Now, the hype surrounding the release of The Force Awakens, has been gathering momentum since November 2014, when the first teaser was released online to a waiting world. To date, official teasers…

    Greg Jarboe/ ReelSEOin YouTube- 30 readers -
  • Why YouTube Red is a Step In the Right Direction for Online Video

    … pre-roll spot as your primary means of video marketing on YouTube, consider shifting some of your efforts to a more organic approach. I’m not going to sit here and write that 30 second ad spots are going to disappear any time soon. There will always be a demand for the free portion of YouTube and I expect pre-rolls will be the poison of choice…

    Andy Smith/ ReelSEOin Social YouTube- 14 readers -
  • Why the YouTube 301+ View Counter Change is Important

    … disappears: YouTube: The Competition is On While Facebook has been showing off the big video view numbers, it almost seems like YouTube has been standing still. Retention and watch time appear to be noticeably lower on Facebook than on YouTube, especially after the initial native video upload, big the video view counts on the social networking site…

    Andy Smith/ ReelSEOin Social Facebook Twitter YouTube- 19 readers -
  • Why YouTube Will Be Better Off Without Google Plus

    … is on their hands for video supremacy and they will no longer allow YouTube to be the flotation device for the failing G+? Apropos of nothing (probably), YouTube's own Google+ page seems to have disappeared in the last couple of days. Why The Great Google Plus/YouTube Experiment Never Really Worked I’ll be the first to admit I actually liked G+. Unfortunately…

    Andy Smith/ ReelSEOin Social Google Facebook YouTube- 20 readers -
  • ATTN B2B Marketers: How's Video Working for You? [Survey]

    http://www.reelseo.com/smash-corporate-barriers-kill-video-marketing-success/ Does your company resist video marketing? Or perhaps they allocate some resources, but it isn't enough to achieve real results. Marketing departments need all the tactics at their disposal to change corporate opinions, and so that teams can transform their video marketing potential.

    Mark R Robertson/ ReelSEO- 18 readers -
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