Web Writing

  • Meta Tags: Writing Meta Data for Search Results & CTRs

    …. Sounds simple enough, right? Wrong. Typically, web developers end up writing meta data. But they’re not writers, and they’re not SEOs — and those are the only people who should actually be writing your tags. Think about it — just like the title of a fiction novel, the SEO Title is the very first thing a person reads. In a split second, the reader…

    The SEM Postin SEO- 12 readers -
  • 4 Ways to Breathe New Life Into Old, Tired Content

    … As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover…

    The SEM Postin Social SEO Content- 17 readers -
  • Evergreen Content – Sow the Seeds & Reap the Benefits

    … publish date. Evergreen content is also easy to keep fresh with regular updates—and we know how much Google’s Panda loves to snack on those fresh new chutes. I’ve always said, “Top Google rankings don’t mean a lick if you don’t get that click.” That’s my way of saying that web content has to speak to real people (users) and search engines (algorithms…

    The SEM Postin Paid Search SEO Content- 18 readers -
  • 10 Steps to Optimizing Your Web Pages in 2014

    … an appropriate amount of competition. Ever since Google released the new Hummingbird update, SEOs have started the shift from individual keyword phrases to topics. Hummingbird focuses more on the intent of the phrase with a better understanding of what the context means. This allows search engines like Google to answer questions with web pages…

    Jeremy Page/ The Daily Eggin SEO Content- 16 readers -
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