Web Writing

  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP…

    The SEM Postin SEO- 8 readers -
  • 4 Ways to Breathe New Life Into Old, Tired Content

    … As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover…

    The SEM Postin Social SEO Content- 10 readers -
  • 39 Writing Techniques That Drive More Conversions from Your Website Copy

    … issues. If you want to create electrifying copy, you need to know what turns your users on. “Interesting copy” doesn’t refer to the style of writing as much as it refers to the substance — topics that get users interested, angry, or passionate. Know those areas, and speak directly to them. Once you do, they’ll be more motivated to buy. 7. Know…

    Neil Patel/ The Daily Egg- 28 readers -
  • Evergreen Content – Sow the Seeds & Reap the Benefits

    …Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality content on a regular basis…

    The SEM Postin Paid Search SEO Content- 14 readers -
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