Web Writing

  • Meta Tags: Writing Meta Data for Search Results & CTRs

    …. Sounds simple enough, right? Wrong. Typically, web developers end up writing meta data. But they’re not writers, and they’re not SEOs — and those are the only people who should actually be writing your tags. Think about it — just like the title of a fiction novel, the SEO Title is the very first thing a person reads. In a split second, the reader…

    The SEM Postin SEO- 9 readers -
  • 4 Ways to Breathe New Life Into Old, Tired Content

    … As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover…

    The SEM Postin Social SEO Content- 14 readers -
  • 39 Writing Techniques That Drive More Conversions from Your Website Copy

    … Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy. What should you do? Apart from hiring a crazy-expensive sales writer, how do you fine-tune the words on your website to drive more…

    Neil Patel/ The Daily Egg- 30 readers -
  • Evergreen Content – Sow the Seeds & Reap the Benefits

    … publish date. Evergreen content is also easy to keep fresh with regular updates—and we know how much Google’s Panda loves to snack on those fresh new chutes. I’ve always said, “Top Google rankings don’t mean a lick if you don’t get that click.” That’s my way of saying that web content has to speak to real people (users) and search engines (algorithms…

    The SEM Postin Paid Search SEO Content- 16 readers -