Web Writing

  • Meta Tags: Writing Meta Data for Search Results & CTRs

    … In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP…

    The SEM Postin SEO- 14 readers -
  • 4 Ways to Breathe New Life Into Old, Tired Content

    … As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover…

    The SEM Postin Social SEO Content- 17 readers -
  • Evergreen Content – Sow the Seeds & Reap the Benefits

    … publish date. Evergreen content is also easy to keep fresh with regular updates—and we know how much Google’s Panda loves to snack on those fresh new chutes. I’ve always said, “Top Google rankings don’t mean a lick if you don’t get that click.” That’s my way of saying that web content has to speak to real people (users) and search engines (algorithms…

    The SEM Postin Paid Search SEO Content- 18 readers -
  • So You Want to Do a Conversion Audit? Here’s What You Need to Know

    If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work has just begun. Now your focus shifts from a design/development perspective to a relationship-building, client-centered one. You’re now an inspector, looking for all the little “leaks” in your website that are causing customers not to buy.

    Sherice Jacob/ The Daily Egg- 7 readers -
  • 10 Steps to Optimizing Your Web Pages in 2014

    … speed problems: Measure how long a page takes to load. Optimize your website to improve performance. If you are using a shared hosting server, you can try switching to a different hosting provider to see if it makes a positive difference. After making changes, measure performance again. If you use WordPress, make sure you keep plugins…

    Jeremy Page/ The Daily Eggin SEO Content- 17 readers -
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