A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasting
  • 8 Mobile Landing Pages Get Spanked for Conversion’s Sake

    … always a good idea to test your landing pages on a wide variety of devices pre-launch to ensure that these sorts of errors don’t happen. Focus on customer benefits, not shiny talking points Let’s use the “bullshit detector” method on this one. Your users are undoubtedly skimming your pages, so let’s skim through the page and see what they see…

    Unbouncein Social Display- 11 readers -
  • Streaming Media West 2014: Discount for ReelSEO Readers

    … Shooting, Editing, and Delivery on an iPadHOW TO: H.265 vs. H.264: Choosing the Best OptionsStreaming Live Events When There Is No Room for Failure If you are an online video creator, a media publisher, a marketing agency, an IT professional, a broadcaster, or are involved in any way with online video, then this is an event you really shouldn't miss…

    Carla Marshall/ ReelSEOin YouTube- 1 readers -
  • The Benefits and Challenges of Live-streaming Video [Creators Tip #163]

    …. Challenges of Live-streaming Video Content On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn't one solution, or a best solution. As easy and inexpensive as webcasting has become, there is still a good amount of technical setup – much more technical setup than just video recording. Each brand…

    Carla Marshall/ ReelSEOin YouTube- 16 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    … productions. I had a row of PCs - when we started a webcast I would literally fire up half a dozen encoding systems and stream out to the world via Ustream, Livestream, Justin.TV and others. I loved the immediacy of live webcasting, you got audience response right away not days later. It reminded me of live television but, considering most of the live…

    ReelSEOin Social- 19 readers -
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