Webcasts

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasts
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 6 Ways to Attract More LinkedIn Leads

    … engage with your content on a regular basis and network with peers in their industry. What do you think? Have you tailored your LinkedIn efforts to your prospects? If not, do you have plans to change your LinkedIn approach? Share your comments below. Tweet Tags: improve linkedin profile, kristina jaramillo, lead generation, linkedin, linkedin connection, linkedin content, linkedin engagement, linkedin lead, linkedin marketing, optimize linkedin profile, share content on linkedin …

    Social Media Examiner- 21 readers -
  • What Do Ben Franklin and G.I. Joe Have in Common?

    … made available for free on YouTube, Blendtec founder Tom Dickson demonstrated the power of his blenders by attempting to blend a bunch of odd items—matches, golf balls, cell phones, Silly Putty, and even a Rubik’s Cube. The video campaign went viral, attracting more than 700,000 subscribers. Content Marketing Today Content marketing is, in effect…

    Chris Irby/ Dex Mediain Content- 11 readers -
  • Video Connects with B2B Executives

    … vary greatly: In-person events (69%), Webinars/webcasts (64%), Videos (60%) and Blogs (60%) and tied at 58% Case studies, E-newsletters and research reports. In the report, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” released by the Content Marketing Institute (CMI) and MarketingProfs in October 2014, B2B marketers…

    Daily Conversionsin Social- 11 readers -
  • Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

    … videos and webcasts for the analysis and comparison stage. For the purchase stage, you need case studies, testimonials, and user story videos that show how your solution is used and the results achieved. For the post-sale stage, you need videos to show you can get even stronger results with additional support. Those videos provides you…

    MarketingProfs- 11 readers -
  • The Chasm of Expectations Between B2B Marketers and Buyers

    … to expect high quality education and understanding. How will you deliver a world-class education, free from propaganda and bias, to your buyers and market? Similarly, TED is changing our expectations. Speakers and presentations that used to only be accessible to the elite with the pocketbooks to prove it are now available to everyone. Some of these…

    Eric Wittlake/ {grow}in Content Google Twitter- 9 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. Actionable content marketing tip: Extend the value of each presentation. Repurpose the content for other venues and add digital asset management for findability. 62% of B2B marketers use infographics. Infographic use has increased significantly. Neil Patel reinforces this point by reporting that his infographic has resulted in lower results over time…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 30 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    … they are using their content initiative. Creating original content – whitepapers, reports, webcasts, etc. – and hiding it behind opt-in forms can absolutely generate those leads. Licensed content frees up your team. Creating that high value content takes a lot of work! This is where licensed content comes in – allowing you to keep up your content…

    Relevancein Content- 16 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    …, nothing. We had to pay for servers, rack space, bandwidth, offices and people...all the normal expenses associated with a normal business, and apparently, they didn't. So like paying for browsers, paying for email, paying for word processing - I slowly slipped into that category of people who had been trampled by advancing technology. I didn't…

    ReelSEOin Social- 19 readers -
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