A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasts
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 6 Ways to Attract More LinkedIn Leads

    … for and optimize your LinkedIn profile to woo them. Tell your prospects about the solutions you provide. Rather than listing personal accomplishments, use every part of your LinkedIn profile as a marketing tool to speak directly to your prospects and demonstrate that you have the solution they need. #2: Create Influential Content Eric Gruber, chief…

    Social Media Examiner- 17 readers -
  • What Do Ben Franklin and G.I. Joe Have in Common?

    …. 1996: Webinars and Webcasts In 1996, PlaceWare (which began as a spin-off from Xerox’s Palo Alto Research Center) and WebEx began offering web conferencing services. Marketers began using this new channel to offer “e-learning” through webinars and webcasts. 2000: Unleashing the Ideavirus In his e-book Unleashing the Ideavirus, Seth Godin claimed…

    Chris Irby/ Dex Mediain Content- 8 readers -
  • Video Connects with B2B Executives

    … vary greatly: In-person events (69%), Webinars/webcasts (64%), Videos (60%) and Blogs (60%) and tied at 58% Case studies, E-newsletters and research reports. In the report, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” released by the Content Marketing Institute (CMI) and MarketingProfs in October 2014, B2B marketers…

    Daily Conversionsin Social- 9 readers -
  • Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

    … videos and webcasts for the analysis and comparison stage. For the purchase stage, you need case studies, testimonials, and user story videos that show how your solution is used and the results achieved. For the post-sale stage, you need videos to show you can get even stronger results with additional support. Those videos provides you…

    MarketingProfs- 7 readers -
  • The Chasm of Expectations Between B2B Marketers and Buyers

    … with voiceovers (webcasts) with quick, to-the-point videos. We turn white papers into carefully crafted eBooks or even infographics. We ask people to share it with their friends or colleagues. Or even with their mom. But this is just a distraction. The growing chasm between buyers and marketers has nothing to do with sales losing its position of power…

    Eric Wittlake/ {grow}in Content Google Twitter- 7 readers -
  • Top 2015 B2B Content Marketing Tactics

    … content marketing effectively. Actionable content marketing tip: Tailor your content marketing for each social media platform. To increase your content marketing effectiveness, adapt and optimize it for each social media site. 83% of B2B marketers use email newsletters. For many companies email is their communications lifeline. Use your housefile…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 23 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    … they are using their content initiative. Creating original content – whitepapers, reports, webcasts, etc. – and hiding it behind opt-in forms can absolutely generate those leads. Licensed content frees up your team. Creating that high value content takes a lot of work! This is where licensed content comes in – allowing you to keep up your content…

    Relevancein Content- 13 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    … productions. I had a row of PCs - when we started a webcast I would literally fire up half a dozen encoding systems and stream out to the world via Ustream, Livestream, Justin.TV and others. I loved the immediacy of live webcasting, you got audience response right away not days later. It reminded me of live television but, considering most of the live…

    ReelSEOin Social- 19 readers -
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