Webcasts

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasts
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 6 Ways to Attract More LinkedIn Leads

    … going to pique curiosity with your value-added content (i.e., case studies, white papers, videos, webcasts and third-party research that supports your claims). Next, plan out how you’ll move prospects into your pipeline and keep them engaged. Wrapping Up The number-one thing to remember on LinkedIn is to sell your value, not your accomplishments…

    Social Media Examiner- 29 readers -
  • What Do Ben Franklin and G.I. Joe Have in Common?

    … made available for free on YouTube, Blendtec founder Tom Dickson demonstrated the power of his blenders by attempting to blend a bunch of odd items—matches, golf balls, cell phones, Silly Putty, and even a Rubik’s Cube. The video campaign went viral, attracting more than 700,000 subscribers. Content Marketing Today Content marketing is, in effect…

    Chris Irby/ Dex Mediain Content- 17 readers -
  • Video Connects with B2B Executives

    … How does your company get to the person in the corner cubicle? That seems to be the magic question for a lot of B2B marketing people, as the order comes from on high to deliver the message and gain leads a bit higher up the management food chain. Well, new research shows that video connects with B2B Executives. A recently released a survey…

    Daily Conversionsin Social- 11 readers -
  • Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

    … videos and webcasts for the analysis and comparison stage. For the purchase stage, you need case studies, testimonials, and user story videos that show how your solution is used and the results achieved. For the post-sale stage, you need videos to show you can get even stronger results with additional support. Those videos provides you…

    MarketingProfs- 17 readers -
  • The Chasm of Expectations Between B2B Marketers and Buyers

    … with voiceovers (webcasts) with quick, to-the-point videos. We turn white papers into carefully crafted eBooks or even infographics. We ask people to share it with their friends or colleagues. Or even with their mom. But this is just a distraction. The growing chasm between buyers and marketers has nothing to do with sales losing its position of power…

    Eric Wittlake/ {grow}in Content Google Twitter- 15 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. (Note: He still uses this tactic so it’s producing results for him.) Actionable content marketing tip: Extend your infographic reach with specially tailored distribution. Use PR and influencer outreach. 61% of B2B marketers use webinars or webcasts. Webinars are epic pieces of content so plan your reuse in advance to maximize your results…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 40 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    Content Curation, Content Marketing, Earned Media, Owned Media The Content Marketing Institute reported that 90 percent of organizations are marketing with content. And now, Forrester predicts that enterprise content volume is growing at a rate of 200 percent annually. It’s safe to say that most companies are embarking on or are deep into a content marketing initiative.

    Relevance- 24 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    … productions. I had a row of PCs - when we started a webcast I would literally fire up half a dozen encoding systems and stream out to the world via Ustream, Livestream, Justin.TV and others. I loved the immediacy of live webcasting, you got audience response right away not days later. It reminded me of live television but, considering most of the live…

    ReelSEOin Social- 19 readers -
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