Webcasts

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasts
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 6 Ways to Attract More LinkedIn Leads

    …: Improve Your Presence If you treat your profile as a cover letter and resume, you’re missing a prime lead generation opportunity. Brynne Tillman from Social Sales Link points out that prospects don’t care about what you’ve done—they want to know how you can help them. To convey your worth, find out what kind of value your prospects are looking…

    Social Media Examiner- 18 readers -
  • What Do Ben Franklin and G.I. Joe Have in Common?

    … of content marketing. 1732: Poor Richard’s Almanack Benjamin Franklin, best known for flying kites in rainstorms and being on the hundred dollar bill, was looking for a way to promote his printing business in Philadelphia. Being in possession of his own printing press, the obvious solution would have been to crank out some posters, fliers…

    Chris Irby/ Dex Mediain Content- 10 readers -
  • Video Connects with B2B Executives

    … vary greatly: In-person events (69%), Webinars/webcasts (64%), Videos (60%) and Blogs (60%) and tied at 58% Case studies, E-newsletters and research reports. In the report, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” released by the Content Marketing Institute (CMI) and MarketingProfs in October 2014, B2B marketers…

    Daily Conversionsin Social- 11 readers -
  • Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

    … videos and webcasts for the analysis and comparison stage. For the purchase stage, you need case studies, testimonials, and user story videos that show how your solution is used and the results achieved. For the post-sale stage, you need videos to show you can get even stronger results with additional support. Those videos provides you…

    MarketingProfs- 11 readers -
  • The Chasm of Expectations Between B2B Marketers and Buyers

    … to expect high quality education and understanding. How will you deliver a world-class education, free from propaganda and bias, to your buyers and market? Similarly, TED is changing our expectations. Speakers and presentations that used to only be accessible to the elite with the pocketbooks to prove it are now available to everyone. Some of these…

    Eric Wittlake/ {grow}in Content Google Twitter- 8 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. (Note: He still uses this tactic so it’s producing results for him.) Actionable content marketing tip: Extend your infographic reach with specially tailored distribution. Use PR and influencer outreach. 61% of B2B marketers use webinars or webcasts. Webinars are epic pieces of content so plan your reuse in advance to maximize your results…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 29 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    … they are using their content initiative. Creating original content – whitepapers, reports, webcasts, etc. – and hiding it behind opt-in forms can absolutely generate those leads. Licensed content frees up your team. Creating that high value content takes a lot of work! This is where licensed content comes in – allowing you to keep up your content…

    Relevancein Content- 14 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    … productions. I had a row of PCs - when we started a webcast I would literally fire up half a dozen encoding systems and stream out to the world via Ustream, Livestream, Justin.TV and others. I loved the immediacy of live webcasting, you got audience response right away not days later. It reminded me of live television but, considering most of the live…

    ReelSEOin Social- 19 readers -
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