Webcasts

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasts
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 6 Ways to Attract More LinkedIn Leads

    … for and optimize your LinkedIn profile to woo them. Tell your prospects about the solutions you provide. Rather than listing personal accomplishments, use every part of your LinkedIn profile as a marketing tool to speak directly to your prospects and demonstrate that you have the solution they need. #2: Create Influential Content Eric Gruber, chief…

    Social Media Examiner- 25 readers -
  • What Do Ben Franklin and G.I. Joe Have in Common?

    … they could promote their Oxydol laundry detergent. And so, at 3:00 PM on December 4, 1933, the first episode of Oxydol’s Own Ma Perkins debuted on NBC’s Red Network. The idea was so successful that it was immediately aped by P&G’s competitors Colgate-Palmolive and Lever Brothers, giving rise to the term “soap opera.” 1982: G.I. Joe: A Real American…

    Chris Irby/ Dex Mediain Content- 15 readers -
  • Video Connects with B2B Executives

    … vary greatly: In-person events (69%), Webinars/webcasts (64%), Videos (60%) and Blogs (60%) and tied at 58% Case studies, E-newsletters and research reports. In the report, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” released by the Content Marketing Institute (CMI) and MarketingProfs in October 2014, B2B marketers…

    Daily Conversionsin Social- 11 readers -
  • Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

    … videos and webcasts for the analysis and comparison stage. For the purchase stage, you need case studies, testimonials, and user story videos that show how your solution is used and the results achieved. For the post-sale stage, you need videos to show you can get even stronger results with additional support. Those videos provides you…

    MarketingProfs- 17 readers -
  • The Chasm of Expectations Between B2B Marketers and Buyers

    … to expect high quality education and understanding. How will you deliver a world-class education, free from propaganda and bias, to your buyers and market? Similarly, TED is changing our expectations. Speakers and presentations that used to only be accessible to the elite with the pocketbooks to prove it are now available to everyone. Some of these…

    Eric Wittlake/ {grow}in Content Google Twitter- 13 readers -
  • Top 2015 B2B Content Marketing Tactics

    … your prospects seek. 22% of B2B marketers use podcasts. This audio content format is a content marketing opportunity. Follow top marketers like Mike Stelzner who’s been podcasting for a while. According to Pat Flynn, podcasting drove 20% of people to his blog via iTunes. Actionable content marketing tips: Be a guest on established podcasts. Dip…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 36 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    … Content Curation, Content Marketing, Earned Media, Owned Media The Content Marketing Institute reported that 90 percent of organizations are marketing with content. And now, Forrester predicts that enterprise content volume is growing at a rate of 200 percent annually. It’s safe to say that most companies are embarking on or are deep…

    Relevancein Content- 22 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    … productions. I had a row of PCs - when we started a webcast I would literally fire up half a dozen encoding systems and stream out to the world via Ustream, Livestream, Justin.TV and others. I loved the immediacy of live webcasting, you got audience response right away not days later. It reminded me of live television but, considering most of the live…

    ReelSEOin Social- 19 readers -
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