Webcasts

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasts
  • 2015 State of Digital Marketing

    … We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 6 Ways to Attract More LinkedIn Leads

    … going to pique curiosity with your value-added content (i.e., case studies, white papers, videos, webcasts and third-party research that supports your claims). Next, plan out how you’ll move prospects into your pipeline and keep them engaged. Wrapping Up The number-one thing to remember on LinkedIn is to sell your value, not your accomplishments…

    Social Media Examiner- 18 readers -
  • What Do Ben Franklin and G.I. Joe Have in Common?

    …. 1996: Webinars and Webcasts In 1996, PlaceWare (which began as a spin-off from Xerox’s Palo Alto Research Center) and WebEx began offering web conferencing services. Marketers began using this new channel to offer “e-learning” through webinars and webcasts. 2000: Unleashing the Ideavirus In his e-book Unleashing the Ideavirus, Seth Godin claimed…

    Chris Irby/ Dex Mediain Content- 10 readers -
  • Video Connects with B2B Executives

    … in the first 15 to 30 seconds. Therefore, targeted videos with a single key point or two per video works best. “Video works at every stage of the buyer’s journey, from the awareness and consideration phases all the way down through driving leads and adoption,” said Mark Yolton, vice president of digital at Cisco Systems. “Our video and webcast content…

    Daily Conversionsin Social- 11 readers -
  • Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

    … videos and webcasts for the analysis and comparison stage. For the purchase stage, you need case studies, testimonials, and user story videos that show how your solution is used and the results achieved. For the post-sale stage, you need videos to show you can get even stronger results with additional support. Those videos provides you…

    MarketingProfs- 10 readers -
  • The Chasm of Expectations Between B2B Marketers and Buyers

    … with voiceovers (webcasts) with quick, to-the-point videos. We turn white papers into carefully crafted eBooks or even infographics. We ask people to share it with their friends or colleagues. Or even with their mom. But this is just a distraction. The growing chasm between buyers and marketers has nothing to do with sales losing its position of power…

    Eric Wittlake/ {grow}in Content Google Twitter- 8 readers -
  • Top 2015 B2B Content Marketing Tactics

    … with recommended actionable content marketing tactics. 92% of B2B marketers use social media content (not including blogs). To reach your target audience, place your content where they spend their time. Social media accounts for 67 minutes per day using both computers and mobile devices according to eMarketer. Social media is key to distributing your B2B…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 25 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    … Content Curation, Content Marketing, Earned Media, Owned Media The Content Marketing Institute reported that 90 percent of organizations are marketing with content. And now, Forrester predicts that enterprise content volume is growing at a rate of 200 percent annually. It’s safe to say that most companies are embarking on or are deep…

    Relevancein Content- 14 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    …, nothing. We had to pay for servers, rack space, bandwidth, offices and people...all the normal expenses associated with a normal business, and apparently, they didn't. So like paying for browsers, paying for email, paying for word processing - I slowly slipped into that category of people who had been trampled by advancing technology. I didn't…

    ReelSEOin Social- 19 readers -
Get the top posts daily into your mailbox!
Topics
See more