Webcasts

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet only "stations". The term webcasting usually refers to non-interactive linear streams or events.
Posts about Webcasts
  • 2015 State of Digital Marketing

    …. The combination of inbound and outbound efforts, traditional and digital media, and higher dollar transactions made our boutique agency quite popular in this market segment. We continue to focus and drive results with our clients in that area. At issue isn’t expertise in a single area – we have all the resources for that. The difficulty…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 6 Ways to Attract More LinkedIn Leads

    … engage with your content on a regular basis and network with peers in their industry. What do you think? Have you tailored your LinkedIn efforts to your prospects? If not, do you have plans to change your LinkedIn approach? Share your comments below. Tweet Tags: improve linkedin profile, kristina jaramillo, lead generation, linkedin, linkedin connection, linkedin content, linkedin engagement, linkedin lead, linkedin marketing, optimize linkedin profile, share content on linkedin …

    Social Media Examiner- 24 readers -
  • What Do Ben Franklin and G.I. Joe Have in Common?

    …. 1996: Webinars and Webcasts In 1996, PlaceWare (which began as a spin-off from Xerox’s Palo Alto Research Center) and WebEx began offering web conferencing services. Marketers began using this new channel to offer “e-learning” through webinars and webcasts. 2000: Unleashing the Ideavirus In his e-book Unleashing the Ideavirus, Seth Godin claimed…

    Chris Irby/ Dex Mediain Content- 13 readers -
  • Video Connects with B2B Executives

    … How does your company get to the person in the corner cubicle? That seems to be the magic question for a lot of B2B marketing people, as the order comes from on high to deliver the message and gain leads a bit higher up the management food chain. Well, new research shows that video connects with B2B Executives. A recently released a survey…

    Daily Conversionsin Social- 11 readers -
  • Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

    … videos and webcasts for the analysis and comparison stage. For the purchase stage, you need case studies, testimonials, and user story videos that show how your solution is used and the results achieved. For the post-sale stage, you need videos to show you can get even stronger results with additional support. Those videos provides you…

    MarketingProfs- 14 readers -
  • The Chasm of Expectations Between B2B Marketers and Buyers

    … with voiceovers (webcasts) with quick, to-the-point videos. We turn white papers into carefully crafted eBooks or even infographics. We ask people to share it with their friends or colleagues. Or even with their mom. But this is just a distraction. The growing chasm between buyers and marketers has nothing to do with sales losing its position of power…

    Eric Wittlake/ {grow}in Content Google Twitter- 11 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. (Note: He still uses this tactic so it’s producing results for him.) Actionable content marketing tip: Extend your infographic reach with specially tailored distribution. Use PR and influencer outreach. 61% of B2B marketers use webinars or webcasts. Webinars are epic pieces of content so plan your reuse in advance to maximize your results…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 35 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    … they are using their content initiative. Creating original content – whitepapers, reports, webcasts, etc. – and hiding it behind opt-in forms can absolutely generate those leads. Licensed content frees up your team. Creating that high value content takes a lot of work! This is where licensed content comes in – allowing you to keep up your content…

    Relevancein Content- 19 readers -
  • Free is Not a Sustainable Business Model – Unless You’re YouTube

    … productions. I had a row of PCs - when we started a webcast I would literally fire up half a dozen encoding systems and stream out to the world via Ustream, Livestream, Justin.TV and others. I loved the immediacy of live webcasting, you got audience response right away not days later. It reminded me of live television but, considering most of the live…

    ReelSEOin Social- 19 readers -
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