Weber Shandwick

Weber Shandwick is a public relations firm formed in 2001 by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).
Posts about Weber Shandwick
  • Content Marketing: What To Consider Before You Outsource

    … agencies. The trend really picked up momentum around 2013 when, in the PR sector alone (just to pick one of these verticals at random) Weber Shandwick launched Mediaco, Porter Novelli birthed PNConnect. In early 2014, Waggener Edstrom created Content360. The momentum is still going strong – at CES just this month, FleishmanHillard unveiled FH…

    Rebecca Lieb/ Marketing Landin Content- 23 readers -
  • RIP AVE and Hello Big Data for PR

    … was mostly smoke and mirrors. The importance of measurement has created a cause and effect in PR,” says Jeremy Woolf, SVP of global digital and social media practice lead, of Text100. Likes, follows, press hit, unique website visitors, where do you begin and where do you end? “Count what counts,” say Colby Vogt, SVP of research and analytics…

    Adrienne Sheares/ Vocus Blogin Social- 9 readers -
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