Weber Shandwick

Weber Shandwick is a public relations firm formed in 2001 by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).
Posts about Weber Shandwick
  • Content Marketing: What To Consider Before You Outsource

    … agencies. The trend really picked up momentum around 2013 when, in the PR sector alone (just to pick one of these verticals at random) Weber Shandwick launched Mediaco, Porter Novelli birthed PNConnect. In early 2014, Waggener Edstrom created Content360. The momentum is still going strong – at CES just this month, FleishmanHillard unveiled FH…

    Rebecca Lieb/ Marketing Landin Content- 23 readers -
  • RIP AVE and Hello Big Data for PR

    … is an Investment Now that measurement has taken a larger priority in PR, agencies and clients alike need to be prepared to allocate a larger budget for it. “If you spend a minimal amount of money on measurement, it will be money wasted,” says Allyson Hugley, EVP of analytics of Weber Shandwick. Measurement isn’t just for brands with big pockets…

    Adrienne Sheares/ Vocus Blogin Social- 10 readers -
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