Weber Shandwick

Weber Shandwick is a public relations firm formed in 2001 by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).
Posts about Weber Shandwick
  • Content Marketing: What To Consider Before You Outsource

    … should help you to understand how they relate to your issues. Talk With Current & Former Clients References matter. A reluctance to put you in touch with former (or current) clients also speaks volumes. What Are The Success Criteria? Any plan or proposal should be accompanied by success criteria and key performance indicators (KPIs). How…

    Rebecca Lieb/ Marketing Landin Content- 18 readers -
  • RIP AVE and Hello Big Data for PR

    … is an Investment Now that measurement has taken a larger priority in PR, agencies and clients alike need to be prepared to allocate a larger budget for it. “If you spend a minimal amount of money on measurement, it will be money wasted,” says Allyson Hugley, EVP of analytics of Weber Shandwick. Measurement isn’t just for brands with big pockets…

    Adrienne Sheares/ Vocus Blogin Social- 7 readers -
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