Weber Shandwick

Weber Shandwick is a public relations firm formed in 2001 by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).
Posts about Weber Shandwick
  • Content Marketing: What To Consider Before You Outsource

    … agencies. The trend really picked up momentum around 2013 when, in the PR sector alone (just to pick one of these verticals at random) Weber Shandwick launched Mediaco, Porter Novelli birthed PNConnect. In early 2014, Waggener Edstrom created Content360. The momentum is still going strong – at CES just this month, FleishmanHillard unveiled FH…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
  • RIP AVE and Hello Big Data for PR

    …. Most importantly, don’t get too caught up in the numbers when measuring success. “Put metrics in context says,” Philip Kam, VP of data and analytics of Text100. “Make them work toward a real, defined purpose. PR Isn’t Marketing and That’s Okay Sometimes PR suffers from an inferiority complex to marketing. Although measurement is important, keep…

    Adrienne Sheares/ Vocus Blogin Social- 9 readers -
Get the top posts daily into your mailbox!