Weber Shandwick

Weber Shandwick is a public relations firm formed in 2001 by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).
Posts about Weber Shandwick
  • Content Marketing: What To Consider Before You Outsource

    … covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. (Some images used under license from…

    Rebecca Lieb/ Marketing Landin Content- 16 readers -
  • RIP AVE and Hello Big Data for PR

    … is an Investment Now that measurement has taken a larger priority in PR, agencies and clients alike need to be prepared to allocate a larger budget for it. “If you spend a minimal amount of money on measurement, it will be money wasted,” says Allyson Hugley, EVP of analytics of Weber Shandwick. Measurement isn’t just for brands with big pockets…

    Adrienne Sheares/ Vocus Blogin Social- 6 readers -
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