Webinar Recap

  • Will You Survive the New PR Era? Here’s 10 Tips

    … PR is changing, and the role of the PR professional is following suit. The PR person isn’t cutting out clippings from the newspapers or writing press release upon press release; in the digital era, the PR person has ceased with some activities, continued with others, and added some new ones. Those new roles, according to Sarah Evans, include…

    Erin Feldman/ Vocus Blog- 16 readers -
  • Attract and Keep Customers with Chris Brogan’s ‘Freaky’ Concepts

    … Businesses want more customers, but they face challenges in attracting and keeping them. Chris Brogan, in his recent Vocus webinar, says that the challenges are three-fold: people are too busy, meaning it’s harder to capture their attention; people are afraid they’ll be treated like numbers; and businesses don’t address internal challenges like…

    Erin Feldman/ Vocus Blogin Social- 19 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 11 readers -
  • What’s the Future of Content Marketing?

    … Every technological innovation or “disruption” produces an increase in content consumption. The next innovation, according to Mark Schaefer in his recent Vocus webinar, will be wearables, augmented reality and filters. All three pieces relate to data, i.e., content. Wearables and augmented reality produce it while filters like Zite help…

    Erin Feldman/ Vocus Blogin Content- 17 readers -
  • Sebastian Turner’s 4 Tips for Successfully Sponsoring Content

    Twitter is “live, public, and conversational,” says Sebastian Turner in his Vocus webinar about sponsored content. He uses the recent Academy Awards as an example. During the broadcast, 14.7 million tweets were shared. Ellen DeGeneres’ “Samsung Selfie” received 3.4 million retweets. Well-known names weren’t the only ones to participate in the Academy Awards conversation.

    Erin Feldman/ Vocus Blog- 6 readers -
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