Webinar Recap

  • Will You Survive the New PR Era? Here’s 10 Tips

    …. Aim to hit all three points. They’re necessary to creating content that reaches and resonates with your stakeholders and audiences. Want to learn more? Listen to Sarah Evans’ on-demand webinar now! Image: Fletcher Prince, Craig Chew-Moulding (Creative Commons) …

    Erin Feldman/ Vocus Blog- 16 readers -
  • Attract and Keep Customers with Chris Brogan’s ‘Freaky’ Concepts

    … Businesses want more customers, but they face challenges in attracting and keeping them. Chris Brogan, in his recent Vocus webinar, says that the challenges are three-fold: people are too busy, meaning it’s harder to capture their attention; people are afraid they’ll be treated like numbers; and businesses don’t address internal challenges like…

    Erin Feldman/ Vocus Blogin Social- 19 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 10 readers -
  • What’s the Future of Content Marketing?

    … Every technological innovation or “disruption” produces an increase in content consumption. The next innovation, according to Mark Schaefer in his recent Vocus webinar, will be wearables, augmented reality and filters. All three pieces relate to data, i.e., content. Wearables and augmented reality produce it while filters like Zite help…

    Erin Feldman/ Vocus Blogin Content- 17 readers -
  • Sebastian Turner’s 4 Tips for Successfully Sponsoring Content

    … in the Academy Awards conversation. Smaller brands, such as the pizza chain that delivered pizza to ceremony attendees, enjoyed increased engagement and sales and built a stronger brand. Turner continues the webinar with a discussion about Twitter’s advertising options, which include Promoted Accounts, Promoted Tweets, and Promoted Trends. Each avenue has…

    Erin Feldman/ Vocus Blogin Content- 6 readers -
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