Webinar Recap

  • Will You Survive the New PR Era? Here’s 10 Tips

    … PR is changing, and the role of the PR professional is following suit. The PR person isn’t cutting out clippings from the newspapers or writing press release upon press release; in the digital era, the PR person has ceased with some activities, continued with others, and added some new ones. Those new roles, according to Sarah Evans, include…

    Erin Feldman/ Vocus Blog- 15 readers -
  • Attract and Keep Customers with Chris Brogan’s ‘Freaky’ Concepts

    … not to get stuck on channels or platforms. The key to creating a monchu and finding new content topics is to share relevant content where and when the monchu wants it, which can mean a newsletter, a podcast, a blog, video, or a social network like Instagram, Pinterest, or Vine. Want to learn more about how to use freaky marketing to attract and keep customers? View the webinar now! Images: AngryJulieMonday (Creative Commons) …

    Erin Feldman/ Vocus Blogin Social- 19 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … Businesses, whether selling to other businesses or consumers, all have an interest in improving their bottom lines. Two tactics define the ones that see the most improvement. First, they implement lead nurturing programs that cross channels and devices. Second, those programs are systematic and repeatable. Laura Cross of B2B research…

    Erin Feldman/ Vocus Blog- 10 readers -
  • What’s the Future of Content Marketing?

    … will share the content and experiences. It’s a phenomenon Schaefer calls “content as currency.” Such content is shared and consumed because it makes people feel smarter, cooler, and more relevant and results in brand awareness growth and new customer acquisitions. Want to connect with customers suffering content fatigue? Stand out with Vocus’ free ‘Beat Content Marketing Overload’ guide. Get it now! Image: Opensource.com, Richard Elzey (Creative Commons) …

    Erin Feldman/ Vocus Blogin Content- 17 readers -
  • Sebastian Turner’s 4 Tips for Successfully Sponsoring Content

    … in the Academy Awards conversation. Smaller brands, such as the pizza chain that delivered pizza to ceremony attendees, enjoyed increased engagement and sales and built a stronger brand. Turner continues the webinar with a discussion about Twitter’s advertising options, which include Promoted Accounts, Promoted Tweets, and Promoted Trends. Each avenue has…

    Erin Feldman/ Vocus Blogin Content- 5 readers -
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