• [New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them

    … discusses 11 of the biggest testing mistakes he frequently sees companies make. Leave with actionable tips and strategies on how to avoid them. The webinar takes place on Thursday, May 28th at Noon EST and will be moderated by Hanapin’s CRO Manager, Roopa Carpenter. You’ll get expert-level PPC tips like: Why testing random ideas comes at a huge expense How to avoid calling a test too early Utilizing small wins to make a big impact Presented by: Moderated by: Peep Laja Roopa Carpenter May 11, 2015…

    Jamie Newton/ PPC Heroin Paid Search How To's- 8 readers -
  • 5 Reasons You Need To Use Bing Advertising in 2015 [New Webinar!]

    …. In this webinar on Wednesday, January 28th at Noon EST, Bing Ads Evangelist John Gagnon and Senior Account Manager and #PPCChat founder Matt Umbro, join forces to give you 5 reasons why you need to be using Bing Ads in 2015. Along with tools and tips to boost your performance in Bing, they’ll also be discussing the features you didn’t know Bing had (and maybe even a glimpse at what the future might hold for advertisers!). You’ll get expert-level PPC tips like: Presented by John Gagnon Matt Umbro January 5, 2015…

    Jamie Newton/ PPC Hero- 9 readers -
  • 5 Ways Location Targeting Delivers Big Results – Webinar Recording!

    If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a pretty wide array of targeting options so its easy to make the mistake of advertising to too many locations or ones that are not even serviced by your company.

    Jamie Newton/ PPC Hero- 4 readers -
  • 5 Ways Location Targeting Delivers Big Results [Webinar]

    … webinar on location targeting on December 30th at Noon EST! They will be discussing how to target for different radiuses and what you should be considering, how to reconcile campaign targeting, a look at local versus corporate targeting, multiple account strategies (including tips on how you can use excel to set up your campaigns!), and lead gen…

    Jamie Newton/ PPC Hero- 6 readers -
  • [Webinar Recording] The Technical Revolution of Digital Marketing

    In the recording, Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to ...

    Jamie Newton/ PPC Hero- 5 readers -
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