Webp

WebP (pronounced "weppy") is an image format employing both lossy and lossless compression. It is developed by Google, based on technology acquired with the purchase of On2 Technologies.As a derivative of the video format VP8, it is a sister project to the multimedia container format WebM. WebP-related software is released under a BSD license.The format was first announced in 2010 and is presented by the developer as a new open standard for lossily compressed true-color graphics on the web, producing smaller files of comparable image quality to the older JPEG scheme.
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