Webrooming

  • Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

    … and proximity: Location is still key. You can deliver locally, quickly, cheaply, and offer in-store pickup. Companies like Drizly and Delivery.com certainly believe this as well. Personalization and Uniqueness: Local businesses offer unique products and there is power in the knowledge and human element that goes hand in hand with local businesses…

    Street Fight- 17 readers -
  • 5 Retail Trends for 2015 Every Marketer Should Know

    … Two-thirds of consumers now shop across devices, making multi-touch attribution and omnichannel marketing key to every retail marketers’ strategy. There’s no longer a distinct line between online digital marketing and offline sales. Consumers are now regularly webrooming – shopping online and picking up at a local retail outlet – and showrooming…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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