Website Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views.
Posts about Website Analytics
  • LinkedIn Launches Linkedin Website Demographics

    … LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • How to Become A Google Analytics Expert in 60 Days

    Why Google Analytics? Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. Except instead of gold, the precious materials being mined here are insights. Analytics are hard. There have been times when I would just start digging into an Analytics report from every which angle, thinking surely ...

    Rise to the Top- 91 readers -
  • 5 Analytics Concepts You Need to Understand for your Business

    …. Here are some great features every marketer or business owner should learn about: Google Analytics Explained & Main Features to Learn Now Google Analytics is a detailed analysis service that measures website activity and performance. It is a web analytics software developed, offered and maintained by Google. It provides a variety of insightful…

    Rise to the Top- 21 readers -
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