Website And Content Management Systems

  • How To Optimize Your Website for Lead Generation

    … The primary goal of most B2B websites is to create business opportunities by educating buyers and attracting them into your sales pipeline with content. The inbound marketing process attracts potential buyers to your websites with educational content, converts visitors into leads with premium content offers and nurtures the leads until they're…

    The Inbound Growth Blogin How To's- 29 readers -
  • 3 Reasons A Killer Website Is Essential For Inbound Marketing

    …-friendly content management system like WordPress or HubSpot. Your company page is your organizational business card. For most websites, the company (about) page is where potential buyers go after viewing your homepage. It should look professional and portray the "personality" of your business. Provide information about key team members…

    The Inbound Growth Blog- 9 readers -
  • 3 Simple Tactics To Help B2B Buyers Find You Online

    … a professional website to attract potential buyers into your sales and marketing process. You need to take action so that buyers find your website when they are researching purchase options. So here are 3 simple tactics to help B2B buyers find you online. Use basic on-page SEO to increase organic search visits The foundation of search engine optimization…

    The Inbound Growth Blogin SEO- 11 readers -
  • 4 Essential Tactics to Turn Website Visitors into Customers

    …, but it's hard to develop a predictable, sustainable sales process based on referral sales. dResearch from HubSpot, the Corporate Executive Board and many others have documented how the majority of B2B buyers start their buying process by accessing content from potential vendors' websites. They start with search engine queries to find vendors…

    The Inbound Growth Blog- 18 readers -
  • 3 Proven Strategies To Keep Buyers On Your Website

    … in mind as you lay out your navigation. And keep your navigation consistent. If you're changing your website navigation every month, you're probably doing more harm than good. Above all, keep in mind DaVinci's words - simplicity is the ultimate sophistication. Close the deal with good content When potential buyers come to your site, they're looking…

    The Inbound Growth Blog- 6 readers -
  • Is Your Website Hurting Your Sales? Probably.

    … algorithms. If you have a non-responsive website that takes a long time to load, you're not going to be on page one of Google searches. Many content management systems automatically render mobile-responsive sites. In our experience, we find that we need to tweak those automatically rendered sites a bit to give an excellent user experience on the mobile…

    John Beveridge/ The Inbound Growth Blogin SEO- 15 readers -
  • A 4-Step Process To Build A Lead Generation Website

    … Is your website a revenue-producing asset or a digital brochure? If your website isn’t generating leads, your sales process isn’t synched with the modern buying process. According to the Corporate Executive Board, the average B2B buyer completes 57% of their sales process before they ever talk with a salesperson. They research buying options…

    The Inbound Growth Blog- 12 readers -
  • How To Make Your Website Your Best Salesperson (New eBook)

    Is your website regularly bringing in new business for you? If not, you likely have problems. In the new business buying paradigm, the average B2B buyer completes 57% of her sales process before ever contacting a salesperson. How are they doing pre-purchase research? They're talking to colleagues for advice and recommendations, but they're spending most of the time on the web ...

    John Beveridge/ The Inbound Growth Blog- 9 readers -
  • 3 Reasons You Need a Responsive Website

    … For most people, there's so much content but so little time online, making competition tough on the Internet for many businesses. Thus, it isn't enough to just have a website nowadays. To grab attention and sustain it, what you need is a responsive website. In terms of design, a responsive website is a website built to give users an optimal…

    John Beveridge/ The Inbound Growth Blog- 6 readers -
  • 4 Ways to Optimize Your Website for Inbound Marketing

    … throughout the week. Schedule shares – Schedule your content to be shared on your social media channels at different times during the week and the day. Marketing analytics helps you optimize for customers Website analytics are important if you want to be able to pinpoint what is and what isn’t working about your website design. Being able to do this allows…

    Laura Amézquita/ The Inbound Growth Blogin Social- 12 readers -
  • A Collaborative Process for Website Development

    … Too often, website developers get some initial input from their clients and then go away to design and develop the website. This results in two possible outcomes. In the first outcome, the designer gets it right and the client is happy. Everything's good. More often, the client isn't happy and either asks for major revisions or accepts…

    Laura Amézquita/ The Inbound Growth Blogin Social- 6 readers -
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