Website And Content Management Systems

  • How To Optimize Your Website for Lead Generation

    … The primary goal of most B2B websites is to create business opportunities by educating buyers and attracting them into your sales pipeline with content. The inbound marketing process attracts potential buyers to your websites with educational content, converts visitors into leads with premium content offers and nurtures the leads until they're…

    The Inbound Growth Blogin How To's- 34 readers -
  • 3 Reasons A Killer Website Is Essential For Inbound Marketing

    …-friendly content management system like WordPress or HubSpot. Your company page is your organizational business card. For most websites, the company (about) page is where potential buyers go after viewing your homepage. It should look professional and portray the "personality" of your business. Provide information about key team members…

    The Inbound Growth Blog- 11 readers -
  • 3 Simple Tactics To Help B2B Buyers Find You Online

    … words and 321 characters - short and to the point. Good content drives buyers to your website Now that you're website is structured to help search engines understand what you do and what kind of problems you help buyers solve, the traffic is just streaming to your website, right? Not so much. A professional website that is optimized for search…

    The Inbound Growth Blogin SEO- 14 readers -
  • 4 Essential Tactics to Turn Website Visitors into Customers

    …, but it's hard to develop a predictable, sustainable sales process based on referral sales. dResearch from HubSpot, the Corporate Executive Board and many others have documented how the majority of B2B buyers start their buying process by accessing content from potential vendors' websites. They start with search engine queries to find vendors…

    The Inbound Growth Blog- 19 readers -
  • 3 Proven Strategies To Keep Buyers On Your Website

    … in mind as you lay out your navigation. And keep your navigation consistent. If you're changing your website navigation every month, you're probably doing more harm than good. Above all, keep in mind DaVinci's words - simplicity is the ultimate sophistication. Close the deal with good content When potential buyers come to your site, they're looking…

    The Inbound Growth Blog- 8 readers -
  • Is Your Website Hurting Your Sales? Probably.

    … algorithms. If you have a non-responsive website that takes a long time to load, you're not going to be on page one of Google searches. Many content management systems automatically render mobile-responsive sites. In our experience, we find that we need to tweak those automatically rendered sites a bit to give an excellent user experience on the mobile…

    John Beveridge/ The Inbound Growth Blogin SEO- 18 readers -
  • A 4-Step Process To Build A Lead Generation Website

    … Is your website a revenue-producing asset or a digital brochure? If your website isn’t generating leads, your sales process isn’t synched with the modern buying process. According to the Corporate Executive Board, the average B2B buyer completes 57% of their sales process before they ever talk with a salesperson. They research buying options…

    The Inbound Growth Blog- 12 readers -
  • 3 Reasons You Need a Responsive Website

    … to businesses. In order to engage more people online, a website should be designed to accommodate most if not all mobile devices, along with different operating systems and browsers. This is where the concept of responsive web design (RWD) comes in. With RWD, users wouldn't have to scroll up and down or side to side endlessly to get…

    John Beveridge/ The Inbound Growth Blog- 6 readers -
  • A Collaborative Process for Website Development

    … Too often, website developers get some initial input from their clients and then go away to design and develop the website. This results in two possible outcomes. In the first outcome, the designer gets it right and the client is happy. Everything's good. More often, the client isn't happy and either asks for major revisions or accepts…

    Laura Amézquita/ The Inbound Growth Blogin Social- 6 readers -
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