Website Content & Design

  • Google Hangout: Video as a Content Strategy for Local Businesses

    Roughly once a month we invite local experts to share their thoughts on marketing for local businesses. In November, Paul Sherland of IX Brand SEO, Will Scott of SearchInfluence, Don Campbell of GetFivestars and Tim Tevlin of Videoposts joined Mary Bowling & Mike Blumenthal. Unfortunately, due to Google complexities and our technical missteps, this Hangout did not stream ...

    Mike Blumenthal/ Local University- 29 readers -
  • 4 Ideas To Use Visuals For Local Online Marketing

    … (or should be!) on your Google My Business listing, social media and your own website. 1) Google Certified Street View Pros This is fantastic for any type of business that a customer walks into. Google's Trusted Photographers come into your business and shoot a 360-degree virtual tour as well as over a dozen still shots and then add them to your…

    Local University- 22 readers -
  • How to Launch Your Local Video Content Strategy (Part 2 of 2)

    … Website. I'll use the video and its text to create new web pages and blog posts. The transcribed text is the starting point for the page or post content, but you should edit the text to improve grammar, keyword usage, and structure. I label the improved transcription section as a summary of the video. Always place the video "above the fold" so…

    Local University- 22 readers -
  • Why Video Can Be the Foundation for Your Local Content Strategy (Part 1 of 2)

    [Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] They just can't seem to get it done! You hired a digital marketing company six months ago to move your website to the top of Google, and it's not happening. They built a beautiful new website for you, but it's stuck on page two.

    Local University- 19 readers -
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