Website Content & Design

  • Google Hangout: Video as a Content Strategy for Local Businesses

    Roughly once a month we invite local experts to share their thoughts on marketing for local businesses. In November, Paul Sherland of IX Brand SEO, Will Scott of SearchInfluence, Don Campbell of GetFivestars and Tim Tevlin of Videoposts joined Mary Bowling & Mike Blumenthal. Unfortunately, due to Google complexities and our technical missteps, this Hangout did not stream ...

    Mike Blumenthal/ Local University- 26 readers -
  • 4 Ideas To Use Visuals For Local Online Marketing

    … It's not a news flash that the web is a visual place. Photos, videos and graphics have become the expected way to grab attention, educate, entertain and inform consumers for businesses of all types. Has your business started to leverage more visual media to attract and capture your local customers? Let's Get Visual These days, you or your…

    Local University- 18 readers -
  • How to Launch Your Local Video Content Strategy (Part 2 of 2)

    … Website. I'll use the video and its text to create new web pages and blog posts. The transcribed text is the starting point for the page or post content, but you should edit the text to improve grammar, keyword usage, and structure. I label the improved transcription section as a summary of the video. Always place the video "above the fold" so…

    Local University- 19 readers -
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