Website Conversion

    • 10 Secrets To Creating Extremely Engaging Content

      If you’re a marketing specialist, you’ve probably participated in the “what’s the most important element of marketing?” debate at least once in your career. Some people are sure that budget is the most crucial; some say you have to be clever about contextual advertising; some claim that social media marketing is king. But powerful content can have an even more significant impact .

      Rise to the Topin Content- 14 readers -
  • 3 Conversion Rate Optimization Tips For Guarunteed Success

    …. Conversion Rate Optimization (CRO) is an approach to marketing that puts emphasis on tracking and testing how users interact with a website, then making data-driven changes and tweaks to increase the overall number of visitors that convert. CRO answers the question: “How can we convert more visitors into customers without spending more on traffic…

    Rise to the Top- 12 readers -
  • How to Structure a Long-Form Landing Page For Maximum Conversions

    … A long-form landing page uses elements such as videos, infographics, stories, and images to keep visitors engaged and interested. Many content marketing pros are moving to long-form landing pages because it allows them to present the customer with more reasons and more opportunities to convert. These landing pages frequently unfold like a story…

    Rise to the Topin How To's- 7 readers -
  • How to Write Hotel Content that Will Convert

    … and take all that criticisms into consideration when rewriting your hotel’s story. Remember, your hotel isn’t what YOU say it is, but rather it is what your GUESTS say it is. Be as genuine and truthful about what your hotel offers and avoid giving readers a false expectation of what your hotel is not. The post How to Write Hotel Content that Will Convert appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    Melody Ciria/ E-Marketing Associatesin SEO Content How To's- 9 readers -
  • 18 Clever Ways to Make your Website More Trustworthy

    … I want you to ask yourself one simple question about your website: What do your visitors need to believe about you before they contact you? This simple question can spark a torrent of ideas to improve the trustworthiness of your website. Having a trustworthy website will lead to a higher conversion rate. In this blog I’m going to list 18…

    Steve Toth/ Rise to the Top- 8 readers -
  • 11 Reasons Why Visitors Are Abandoning Your eCommerce Website

    …. What’s great is that speeding up your website can improve your conversions by 7%. 6. Lack of Trust People only buy from people and companies they trust. Not a surprise, especially when you’re handling their money. If you are a well-established brand with lots of positive reviews online, chances are, people will trust you more already. However…

    Rise to the Top- 9 readers -
  • The Benefits of a Virtual Hotel Tour

    … parts of the location. The virtual tour has been a useful tool in real estate for years and is now finally making it’s way to the hotel industry. Stay ahead of the curve by including virtual tours of your property on your hotel’s website. Visual content is the best performing content on the internet so having something interesting for travelers…

    E-Marketing Associatesin Social Twitter- 9 readers -
  • 5 Secrets of an Effective Lead Generation Strategy

    … There have been many studies showing the huge increase in conversions when a contact form has fewer fields. A published infographic from Unbounce featured a 120% increase in form conversions when they went from 11 fields to 4 fields. Often times, a website will feel they need to get as much contact information as possible from somebody filling out…

    Rise to the Top- 24 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 11 readers -
  • A Simple Way to Increase Your Website’s Conversion Rate

    … When my company first launched our blogger outreach software, Ninja Outreach, the conversions were horrible. There were only 0.4% of people visiting the website signed up for a free trial. That’s only 1 out of every 250 visitors. To be fair, I didn’t really know what good conversions were since I’ve never launched a digital software product…

    Dave Schneider/ Rise to the Top- 10 readers -
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