Website Conversion

  • 7 Amazing Steps for Running an Effective A/B Test

    … It goes without saying that if you want your digital marketing efforts to be results-driven, then you need to measure results – and an important part of making sure you’re going to get results is to do testing. Split testing, commonly called A/B testing, allows you to evaluate the impact of a potential change on your website or in a marketing…

    Rise to the Top- 10 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 9 readers -
  • 10 Secrets To Creating Extremely Engaging Content

    … If you’re a marketing specialist, you’ve probably participated in the “what’s the most important element of marketing?” debate at least once in your career. Some people are sure that budget is the most crucial; some say you have to be clever about contextual advertising; some claim that social media marketing is king. But powerful content can have…

    Rise to the Topin Content- 16 readers -
  • 3 Conversion Rate Optimization Tips For Guarunteed Success

    …. Conversion Rate Optimization (CRO) is an approach to marketing that puts emphasis on tracking and testing how users interact with a website, then making data-driven changes and tweaks to increase the overall number of visitors that convert. CRO answers the question: “How can we convert more visitors into customers without spending more on traffic…

    Rise to the Top- 13 readers -
  • How to Structure a Long-Form Landing Page For Maximum Conversions

    … that makes people want to scroll and read more Keep in mind that your landing page headlines are probably searchable. Keep them short for SEO optimization, ideally about 6 or 7 words per headline. Using Images And Videos is More Compelling And Convincing Than Using Text One technique that is very on trend, visually appealing, and quite effective…

    Rise to the Topin How To's- 8 readers -
  • How to Write Hotel Content that Will Convert

    … an edge over competitors and yield higher conversions. Now, let the writing begin. Here are some helpful tips on how to write content that will convert and drive more direct bookings: Personalize the Content We see that many hotels face the challenge of high bounce rates from their website and low engagement (page views, session duration) even…

    Melody Ciria/ E-Marketing Associatesin SEO Content How To's- 10 readers -
  • 18 Clever Ways to Make your Website More Trustworthy

    … I want you to ask yourself one simple question about your website: What do your visitors need to believe about you before they contact you? This simple question can spark a torrent of ideas to improve the trustworthiness of your website. Having a trustworthy website will lead to a higher conversion rate. In this blog I’m going to list 18…

    Steve Toth/ Rise to the Top- 11 readers -
  • 11 Reasons Why Visitors Are Abandoning Your eCommerce Website

    …. What’s great is that speeding up your website can improve your conversions by 7%. 6. Lack of Trust People only buy from people and companies they trust. Not a surprise, especially when you’re handling their money. If you are a well-established brand with lots of positive reviews online, chances are, people will trust you more already. However…

    Rise to the Top- 10 readers -
  • The Benefits of a Virtual Hotel Tour

    … parts of the location. The virtual tour has been a useful tool in real estate for years and is now finally making it’s way to the hotel industry. Stay ahead of the curve by including virtual tours of your property on your hotel’s website. Visual content is the best performing content on the internet so having something interesting for travelers…

    E-Marketing Associatesin Social Twitter- 10 readers -
  • 5 Secrets of an Effective Lead Generation Strategy

    … There have been many studies showing the huge increase in conversions when a contact form has fewer fields. A published infographic from Unbounce featured a 120% increase in form conversions when they went from 11 fields to 4 fields. Often times, a website will feel they need to get as much contact information as possible from somebody filling out…

    Rise to the Top- 25 readers -
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