Website Conversion

  • How to Generate Repeat Business From Your Website

    Your website is picking up steam. You’re finally getting some good traffic. But how many of those visits are translating into actual business? Because if you’re not collecting contact information and following up with quality email marketing, you’re wasting every click. Use these four steps to generate repeat business from your website: 1. Add a sign-up form to your website.

    Miranda Paquet/ Constant Contact- 15 readers -
  • 7 Amazing Steps for Running an Effective A/B Test

    … It goes without saying that if you want your digital marketing efforts to be results-driven, then you need to measure results – and an important part of making sure you’re going to get results is to do testing. Split testing, commonly called A/B testing, allows you to evaluate the impact of a potential change on your website or in a marketing…

    Rise to the Top- 10 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … sales and marketing channel for increasing direct bookings. Don’t be everything to everyone, instead focus on who your target audience is and provide value and an unparalleled user experience that makes booking convenient and effortless. Follow these 5 simple steps to boost your site’s conversion rate and be well on your way to driving more direct…

    Melody Ciria/ E-Marketing Associatesin Content- 10 readers -
  • 10 Secrets To Creating Extremely Engaging Content

    … If you’re a marketing specialist, you’ve probably participated in the “what’s the most important element of marketing?” debate at least once in your career. Some people are sure that budget is the most crucial; some say you have to be clever about contextual advertising; some claim that social media marketing is king. But powerful content can have…

    Rise to the Topin Content- 16 readers -
  • 3 Conversion Rate Optimization Tips For Guarunteed Success

    …. Conversion Rate Optimization (CRO) is an approach to marketing that puts emphasis on tracking and testing how users interact with a website, then making data-driven changes and tweaks to increase the overall number of visitors that convert. CRO answers the question: “How can we convert more visitors into customers without spending more on traffic…

    Rise to the Top- 13 readers -
  • How to Structure a Long-Form Landing Page For Maximum Conversions

    … as the visitor scrolls. If you are considering creating long-form landing pages, there are a few actions that you can take to maximize your conversions. Write Compelling Headlines to Get Visitors to Read Further And Get Your Story Started When somebody clicks into your landing page, the first thing their eyes are going to track to is your…

    Rise to the Topin How To's- 9 readers -
  • How to Write Hotel Content that Will Convert

    … an edge over competitors and yield higher conversions. Now, let the writing begin. Here are some helpful tips on how to write content that will convert and drive more direct bookings: Personalize the Content We see that many hotels face the challenge of high bounce rates from their website and low engagement (page views, session duration) even…

    Melody Ciria/ E-Marketing Associatesin SEO Content How To's- 10 readers -
  • 18 Clever Ways to Make your Website More Trustworthy

    … I want you to ask yourself one simple question about your website: What do your visitors need to believe about you before they contact you? This simple question can spark a torrent of ideas to improve the trustworthiness of your website. Having a trustworthy website will lead to a higher conversion rate. In this blog I’m going to list 18…

    Steve Toth/ Rise to the Top- 13 readers -
  • 11 Reasons Why Visitors Are Abandoning Your eCommerce Website

    …. What’s great is that speeding up your website can improve your conversions by 7%. 6. Lack of Trust People only buy from people and companies they trust. Not a surprise, especially when you’re handling their money. If you are a well-established brand with lots of positive reviews online, chances are, people will trust you more already. However…

    Rise to the Top- 10 readers -
  • The Benefits of a Virtual Hotel Tour

    … The more familiar your audience can get with your hotel brand online, the better your chances are of getting them to your site. One of the best ways to get traffic to your hotel’s site is with visual content marketing. There are many forms of visual content with their own advantages and drawbacks. One of the best forms of visual content for your…

    E-Marketing Associatesin Social Twitter- 12 readers -
  • 5 Secrets of an Effective Lead Generation Strategy

    … There have been many studies showing the huge increase in conversions when a contact form has fewer fields. A published infographic from Unbounce featured a 120% increase in form conversions when they went from 11 fields to 4 fields. Often times, a website will feel they need to get as much contact information as possible from somebody filling out…

    Rise to the Top- 27 readers -
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