Website Conversion

    • 4 Reasons Your Website Conversions Are Low (and How to Fix Them)

      Ever wonder why your website conversions aren’t growing despite increased traffic? Generally speaking, organic visitors are more likely to convert because they’re more targeted than any other source of traffic. According to Eric Siu, SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have only a 1.7 percent close rate.

      Syed Balkhi/ Constant Contactin EMail How To's- 14 readers -
  • 7 Tips To Create Call-To-Action Buttons That Get Clicked

    … A few years ago, Go-Globe surveyed web design trends among Fortune 500 companies and concluded that only 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. Call-to-action (CTA) buttons are critical for your landing pages and website. They guide visitors towards the goal of the page – which can…

    Rise to the Top- 72 readers -
  • 7 Amazing Steps for Running an Effective A/B Test

    … It goes without saying that if you want your digital marketing efforts to be results-driven, then you need to measure results – and an important part of making sure you’re going to get results is to do testing. Split testing, commonly called A/B testing, allows you to evaluate the impact of a potential change on your website or in a marketing…

    Rise to the Top- 17 readers -
  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …. Be sure that any information you share on your site is providing value to your potential guests. When you provide engaging content, you give users another reason to want to book direct with you. Share User Generated Content to Promote Your Property An impactful way of giving users more confidence in booking direct with you and increasing…

    Melody Ciria/ E-Marketing Associatesin Content- 19 readers -
  • 10 Secrets To Creating Extremely Engaging Content

    If you’re a marketing specialist, you’ve probably participated in the “what’s the most important element of marketing?” debate at least once in your career. Some people are sure that budget is the most crucial; some say you have to be clever about contextual advertising; some claim that social media marketing is king. But powerful content can have an even more significant impact .

    Rise to the Top- 21 readers -
  • 3 Conversion Rate Optimization Tips For Guarunteed Success

    …. Conversion Rate Optimization (CRO) is an approach to marketing that puts emphasis on tracking and testing how users interact with a website, then making data-driven changes and tweaks to increase the overall number of visitors that convert. CRO answers the question: “How can we convert more visitors into customers without spending more on traffic…

    Rise to the Top- 16 readers -
  • How to Structure a Long-Form Landing Page For Maximum Conversions

    … A long-form landing page uses elements such as videos, infographics, stories, and images to keep visitors engaged and interested. Many content marketing pros are moving to long-form landing pages because it allows them to present the customer with more reasons and more opportunities to convert. These landing pages frequently unfold like a story…

    Rise to the Topin How To's- 20 readers -
  • How to Write Hotel Content that Will Convert

    When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story. Redesigning your website with new, high quality photography and graphics is only one part of the equation to converting lookers into bookers. The other major part of the equation is creating your hotel’s story that will giv ...

    Melody Ciria/ E-Marketing Associates- 15 readers -
  • 18 Clever Ways to Make your Website More Trustworthy

    … I want you to ask yourself one simple question about your website: What do your visitors need to believe about you before they contact you? This simple question can spark a torrent of ideas to improve the trustworthiness of your website. Having a trustworthy website will lead to a higher conversion rate. In this blog I’m going to list 18…

    Steve Toth/ Rise to the Top- 25 readers -
  • 11 Reasons Why Visitors Are Abandoning Your eCommerce Website

    …. What’s great is that speeding up your website can improve your conversions by 7%. 6. Lack of Trust People only buy from people and companies they trust. Not a surprise, especially when you’re handling their money. If you are a well-established brand with lots of positive reviews online, chances are, people will trust you more already. However…

    Rise to the Top- 14 readers -
  • The Benefits of a Virtual Hotel Tour

    … parts of the location. The virtual tour has been a useful tool in real estate for years and is now finally making it’s way to the hotel industry. Stay ahead of the curve by including virtual tours of your property on your hotel’s website. Visual content is the best performing content on the internet so having something interesting for travelers…

    E-Marketing Associatesin Social Twitter- 17 readers -
  • 5 Secrets of an Effective Lead Generation Strategy

    … There have been many studies showing the huge increase in conversions when a contact form has fewer fields. A published infographic from Unbounce featured a 120% increase in form conversions when they went from 11 fields to 4 fields. Often times, a website will feel they need to get as much contact information as possible from somebody filling out…

    Rise to the Top- 35 readers -
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