Website Custom Audiences

  • The Evolution of Facebook Remarketing

    … from those who visited for hours on end. But then Facebook added “Advanced Mode” to Custom Combination targeting… With Advanced Mode, advertisers can create audiences of people who viewed at least 20 pages of their website during the past 180 days… …or completed two registrations… …or made two purchases… …or made a purchase valued…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.…

    Nanigansin Social Facebook- 11 readers -
  • 4 Creative Tips For Lead Generation Advertising In Q1

    … means LUV Run can advertise to people who are mostly likely to convert on their site, using location and time-specific copy as in the ad below. Facebook and Instagram have many additional targeting options that can boost the relevance of lead gen ad campaigns. Website Custom Audiences give you the power to target ads to people who have shown…

    Nanigansin Social- 14 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … targeting specific interests, like advertising wintertime mountain trips to Facebook users who say they like skiing and snowboarding. Or, target people who have similar distinct interests to your current customers with Lookalike Audiences. That way you’ll know that your ads are reaching new people who are more likely to be interested in unique…

    Nanigansin Social Facebook- 12 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    …. As Facebook recently shared within a blog post, CTRs are generally substantially higher within these units as compared to other advertising efforts, and CPIs tend to skew lower. 2. Mobile Driving Creative Strategy You’ll notice that Facebook’s blog post only shows examples of the ad on mobile phones. This isn’t an accident. The unique, interactive…

    Nanigansin Social- 21 readers -