Website Custom Audiences

  • The Evolution of Facebook Remarketing

    … submitted the form for both targeting and excluding purposes. They can target someone who registered for a free opt-in with a related product. Or they can exclude those who already opted in when promoting that opt-in. Target Those Who Opened a Canvas Facebook Canvas continues the theme of Lead Ads and Instant Articles: Keep people on Facebook…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • 4 Creative Tips For Lead Generation Advertising In Q1

    … interest on your site previously. This is also an ideal targeting option if someone filled out a form on your site, but never hit submit. Lookalike Audiences provide a great way to reach new audiences by targeting ads to people who are similar to your current best customers. Cross-device tracking is also useful, as it lets you target your audience…

    Nanigansin Social- 14 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … visitors already conducted the researching process on their mobile devices. Takeaway Cross-device tracking paints a complete picture of user activity across different devices, allowing you to make smarter decisions about your targeting strategy and how you spend your advertising budget. Website Custom Audiences (WCAs) let you to track and target…

    Nanigansin Social Facebook- 11 readers -
  • 3 Ways Facebook Carousel Link Ad Spending is Evolving

    … a full smartphone screen, advertisers have found it easier to create these various flavors of an immersive experience as compared to trying to do so on desktop. 3. More Advertisers Using the Unit as Retargeting with a Twist Website Custom Audiences (WCA) has become a preferred targeting strategy for a number of advertisers using the carousel format…

    Nanigansin Social- 20 readers -
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