Website Design

  • Marketing 101: What is the happy path?

    …The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a poorly designed process by the company, or because the customer has a more complex use case. Let’s take a closer look at why this is important and how it might look…

    MarketingSherpa Blog- 6 readers -
  • 6 Types of Call To Actions That Drive The Most Conversions

    … Call to actions (CTAs) are an essential part of your overall marketing process. You have probably thought through elements such as your sales funnel and how the CTA button can work to drive conversions. However, there are some specific types of CTAs that drive more conversions than others. 1. Use First Person Using first-person phrasing could…

    Rise to the Top- 17 readers -
  • Creator's Block #48: Speaking Creative to Non-Creatives [Podcast]

    … For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives…

    The IMPACT Blog- 6 readers -
  • The Story Behind IMPACT’s Surprising Website Redesign

    … If you’re a regular on the IMPACT website, you’ll notice we made some big changes yesterday. But this wasn’t a website website redesign. We recently reimagined IMPACT as a whole, and now, our website reflects this reimagining. …

    The IMPACT Blog- 6 readers -
  • Do We Still Need Web Designers?

    … I’ve always been really interested in web design. In fact, one of my first online businesses was a small web design studio that helped local clients get a basic web presence and start ranking on Google. But a lot has changed since then, and many are wondering if we still need web designers in an age of free drag-and-drop WordPress themes…

    Blog Tyrantin Paid Search- 10 readers -
  • Page Revamp for Better User Experience

    … above Take a look at its volume, phrase match, related keywords and their corresponding volume on the results page to check if there are any keywords that are better than the one you searched for. Website Design Creating great user experience entails as much knowledge as possible about your target audience, and designing a website…

    SEO Hacker Blog- 22 readers -
  • Why Simplicity and Usability Create Great User Experiences

    … The KISS principle (“Keep it simple, stupid”) has been driving recent website design trends. After the clean or minimalist style in web design was born, it gained thousands of backers. With time, simplicity was rendered absolute but, in many cases, misinterpreted. Many designers perceive simplicity as the absence of all the elements on the page…

    Rise to the Top- 20 readers -
  • 7 Design Trends that Can Boost Your Conversion Rate in 2017

    … How much does the design of your website affect its conversion rate? A lot, of course. New design trends come out each year. And some of these trends are not there to stay. Which design trends become mainstream in the long run? Usually the trends that positively affect conversion. After all, converting visitors is the main purpose of a website…

    Rise to the Top- 23 readers -
  • 9 Tricks They Don’t Teach You in Your Web Design Classes

    … The job outlook for web developers is 27 percent growth by 2024. This is a faster growth rate than many other industries, and with less education required. Designers working for corporations typically earn around $30 per hour. Web design classes are a good place for beginners to start learning the basic elements of how to create a website…

    Rise to the Top- 26 readers -
  • List or Grid View? Why Your Blog Layout Matters

    … Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog articles give you something to talk about in social…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 25 readers -
  • What’s New In The World Of Web Development: Trends To Pay Attention To

    … Staying afloat in today’s digital marketplace requires your website to make good use of technology and design trends. But you can’t consider design trends without development. Website development—the coding and the programming behind the design—is what brings a site’s design elements to life. And in 2017, it’s equally as important that your team…

    ROI Factor Blog- 18 readers -
  • Marketing 101: What is a lightbox?

    … content. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: Email Marketing, email newsletters, lightbox, website design …

    MarketingSherpa Blogin EMail- 17 readers -
  • 5 Examples of Great Homepage Messaging For Your Website

    … If you want to captivate a website visitor who comes to your site knowing little or nothing about your brand, nothing is more important than nailing your homepage messaging. You have just seconds to convince the user not to abandon your site. The main message is one of the most prominent elements on the homepage, and if it doesn’t appeal to users…

    ROI Factor Blog- 15 readers -
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