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… and submit this, allowing the old URLs to get crawled and for search engines to pick up on the new URLs. Update your robots.txt. Where applicable, for example, the link the sitemap (belt and braces etc.) Re-crawl site and check for internal HTTP links. Run Screaming Frog again and weed out any HTTP internal links. Amend Paid links. Presuming you…
… Estimated reading time: 10 minutes, 23 seconds Fellow State of Digital blogger Briony Gunson recently wrote a great post that detailed the content and SEO side of site migrations, which is when a client redesigns their website and/or changes CMS systems, and you have to consider and plan for the various challenges around such a major change…
In this post, I’d like to explore the idea of tackling content strategy when handling a site migration. Although they may appear on first inspection to be somewhat disparate strategic activities, I believe site migrations can present a great opportunity to investigate and overhaul website content strategy.
… Sometimes implementing a website migration an essential part of doing business in a digital world. There are a variety of reasons why a company may choose to migrate from one host to another. Regardless of the reason, it’s important to remember that your website is your virtual calling card to prospective customers and sometimes a website…