Website Redesign

  • Website Redesigns: Questions to Ask Before Getting Started

    … As businesses continue to grow, it’s important for their website and online presence to evolve along with them. Trends change over time, and in order for your company to remain ahead of the curve, your website design requires regular updates to maintain that modernity. However, often websites require full redesigns. Your design may not only…

    ROI Factor Blog- 11 readers -
  • Five common website redesign and rebranding mistakes to avoid

    … a website retains the keyword rankings and organic traffic you have built up in the past. Using the SearchMetrics compare tool, you can see over time how successful a redesign or rebrand is, an example of a poorly executed domain switch, would look like this: (brand name excluded, as I don’t want to name & shame!) This is not what you want…

    Search Engine Watch- 12 readers -
  • Website Redesigns: Our Design Team’s Favorite New Sites

    … a website redesign—and for obvious reasons. Once you’ve established a digital presence with your audience, you don’t want to disrupt their familiarity and adversely impact the impression that they have of your brand. For that reason alone, it’s essential that your redesign offers an improved experience to your users. To better understand some key…

    ROI Factor Blog- 13 readers -
  • What Website Redesigns Do to Your SEO (and How to Stop a Ranking Plunge)

    …, different methods of design and development can change how search engines hunt through website content; for example, Google has notoriously had difficulty crawling content created through AJAX applications. Additionally, the modifying of URLs often causes SEO problems for websites undergoing redesigns. Good online marketers understand the power…

    The Blog Heraldin SEO How To's- 14 readers -
  • How a Homepage Redesign Improved Our Conversion Rate by 42.9%

    … client was specifically looking for, what we did to help them, and the overall results. Increase Conversion Rate Optimization Naturally, we also wanted to increase our conversion rate while providing a unique experience to visitors. We wanted to create content surrounding our calls to action that would lead a reader naturally through the buyer…

    Austin Paley/ ROI Factor Blogin SEO How To's- 16 readers -
  • How to Tell When You Need a New Website

    … mean by “a new website” or a “redesign” There are several layers to redoing a website: 1) Analyzing the content you have now Ideally, your website redesign will coincide with a website audit. There are content audits and SEO audits… and there’s a ton of overlap between the two. An audit will show you which parts of your site are working and which…

    Pam Neely/ GetResponse Blogin EMail How To's- 12 readers -
  • UX vs. CRO Webinar Replay

    … The knockout punch came near the end of the webinar. Who won, UX or CRO? We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts. First, we helped redesign a client site using conversion optimization. During the redesign, the client experienced…

    Brian Massey/ The Conversion Scientist- 15 readers -
  • The Anatomy of a Website that’s Optimized for Conversions

    …. Maintain balance between creativity and common design patterns. Above the fold, focus design on gaining user attention. Scrolling is often faster than paging. Consider a long-form, modular design. Build nice responsive design, not just functional responsive design. Now you… A website redesign isn’t always necessary. Simple CRO—testing…

    Kathryn Aragon/ The Daily Egg- 19 readers -
  • How Website Redesign is like Holiday Decorations

    …Many business websites have to change with the holiday seasons, but you don’t redesign with each holiday. We’ve been pretty busy here at Conversion Sciences. No complaints at all. However, other parts of our lives suffer. In my case, it was decorating for the Christmas Season. And in an unexpected way, this relates to your website. I found…

    Brian Massey/ The Conversion Scientistin How To's- 10 readers -
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