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In order to deploy, measure, and optimize any change to improve your ecommerce results, capturing the associated data with every user and action is critical. You can’t improve what you don’t measure. Worse, if you restrict what you do measure, you can make decisions to the detriment of your online sales.
… With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…