Website Usability

  • Content May Be King, But Presentation is the Crown Prince

    … from a failed campaign. However, design still plays an integral role in increasing conversions, specifically in capturing attention . You can spend all your time beefing up your content and crafting killer offers, but if your prospects aren’t immediately interested in what they see, you’ve got little chance of wooing them with your persuasive…

    The Daily Eggin Content- 20 readers -
  • Why Ugly Website Design Often Converts (Better)

    … “Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz. Despite being…

    The Daily Egg- 26 readers -
  • Using Requirements to Improve Usability For Your Website

    … What makes a user experience fantastic? Simply put, in order to make a fantastic user experience, the user has to be able to accomplish their goal(s) on your website. Looking at the bigger picture, if you want to make your customers’ goals more achievable on your website, you need to get to know your customers. The more you get to know your…

    Shane Jones/ Search Engine Journal- 7 readers -
  • Are You Hiding Your Best Content on Your Homepage?

    It's more than likely that you promote blog posts, about pages, testimonials, product pages, and the like to your social networks. You're not exclusively driving traffic to your homepage. As a result, it's possible that less than 50% of your website visitors are landing on your homepage with they first come to your site, which means that every page on your site is a homepage.

    Jay Baer/ Convince and Convertin Content- 20 readers -
  • Website Redesign Victory: A Step-by-Step Guide

    … Going through a website redesign almost always seems like a great idea. Who wouldn’t want to freshen their brand’s online presences, create a sleeker user interface and have a website that’s way more attractive than the competition’s? That is, it seems like a good idea until you get down into the nitty-gritty details of planning and you…

    Chelsea Baldwin/ The Daily Egg- 28 readers -
  • 13 Tips From MeasureFest 2014 (#MeasureFest)

    … MeasureFest has returned for 2014! We’re looking forward to another insightful day of Website Analytics, Conversion Rate Optimisation and Website Usability. I’ll be updating the post throughout the day, so keep checking back to see the latest analytics, CRO and usability tips. If you can’t find the talk you’re after, fear not, the post…

    Dean Marsden/ 27 readers -
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