Webtrends is a private company headquartered in Portland, Oregon, United States. It provides web, social, and mobile analytics and other software solutions related to marketing intelligence. The company was founded in 1993 and now serves more than 10,000 large and small firms.
Posts about Webtrends
  • Competitive Advantages With Engagement Analytics

    … queries rather than changing pages, you can’t rely on “out-of-the box” web analytics to know what is truly going on. Out-of-the box web analytics solutions measure the page view, not what actually occurs as people are interacting with a web page. How would this classic web analytics view handle a site such as Pinterest that is perpetually scrolling…

    John Paul Mains/ Marketing Land- 15 readers -
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