- Our Blog
…, a transactional message confirming the sale could be followed up with a warm “thank you” for the business. Prelude In music, a prelude is an introductory piece of music, such as the first section of a suite. The email marketing equivalent is the welcome message. As we mentioned above, it’s the first “movement” of an email marketing campaign. Just as a good…
… for the first time. For companies that love sending emails, the welcome email is the big reveal moment when presenting your brand. It’s your chance to set the perfect mood, deliver the sweetest incentives and delight subscribers in the inbox. So what does it take to create an engaging welcome email? Let’s take a look at these 3 dreamy welcome emails…
The welcome email has among the highest open and read rates of all marketing emails, and is one of your best opportunities to create a lasting relationship with a customer. But many companies don’t leverage the full power of the welcome email. They send out a message with only a “thanks for signing up” and leave it at that.