Welcome To The Funnel

  • Why Your Content Marketing Team Needs to Act Like a Rock Band

    … like rock bands, specifically KISS… 1. Paul Stanley (guitar) = Social Media. Entertaining, out there in front. 2. Gene Simmons (bass) = Content. Writing the bulk of the songs/content. 3. Peter Criss (drums) = SEO. Laying the beat/foundation for everything. He’s a part of the band, as an SEO person should be part of the marketing team, not off…

    Jess Ostroff/ Convince and Convertin Content- 12 readers -
  • Turn It Up! Book Review of ‘Welcome to the Funnel’ by Jason Miller

    … Pickrain) in which he stood before a giant screen displaying a PowerPoint deck covered in KISS heads in makeup, demonstrating how the band KISS can be seen as an example of a modern marketing team. That made perfect sense to me. I was a child of the late 80s and early 90s heavy metal and hair bands and I understood how Paul Stanley and Gene Simmons had…

    TopRank®in Social Content- 29 readers -