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The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. But the rising cost of attracting new customers, coupled with fixed marketing budgets, leaves little room for error as marketers look for the perfect balance between customer acquisition and loyalty.
… by competitors.” (Walter Dubowec, Firefly Rewards) 4. Consider getting out of custom apps. “I expect to see restaurant merchants move away from custom apps as they take notice of the low star consumer ratings that the vast majority of these apps receive. Not every brand can pull off a custom app—it takes deep pockets to do it right and a rabid customer-base…
… added a multiplier that increases loyalty.” (Brian Mattingly, Welcomemat Services) 2. Boost incremental spending with escalating rewards. “An effective small business holiday promotion is an escalating shopping reward program that pushes customers to one purchase level and then nudges them even higher to a second spending plateau. It works like…