Welcomemat

  • How to Keep Customers Loyal in 2017

    … Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand…

    Stephanie Miles/ Street Fightin Social How To's- 22 readers -
  • 6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

    … added a multiplier that increases loyalty.” (Brian Mattingly, Welcomemat Services) 2. Boost incremental spending with escalating rewards. “An effective small business holiday promotion is an escalating shopping reward program that pushes customers to one purchase level and then nudges them even higher to a second spending plateau. It works like…

    Stephanie Miles/ Street Fight- 12 readers -
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