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Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand their loyalty programs in the coming yea ...
… ways to get customers through their doors. Many Main Street merchants are using incentives or rewards to lure in holiday shoppers, but coming up with the right strategy — one that brings in first-time customers without discounting merchandise too significantly and putting the bottom line at risk — isn’t always an easy task. We asked four industry…