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The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. But the rising cost of attracting new customers, coupled with fixed marketing budgets, leaves little room for error as marketers look for the perfect balance between customer acquisition and loyalty.
… to add clutter and distraction in the lives of consumers,” says Brian Mattingly, CEO of Welcomemat Services, which provides local businesses with locally-targeted marketing solutions. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant…
… added a multiplier that increases loyalty.” (Brian Mattingly, Welcomemat Services) 2. Boost incremental spending with escalating rewards. “An effective small business holiday promotion is an escalating shopping reward program that pushes customers to one purchase level and then nudges them even higher to a second spending plateau. It works like…