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  • How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    … platforms, and even more cloud-based tools to track sales, promote loyalty, and manage online reviews. As merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes. [A new category in this year’s Local Visionary Awards will honor…

    Stephanie Miles/ Street Fight- 12 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … can see the posts being generated by customers shopping inside their stores, and they can use the information to improve operations or marketing outreach. Banjo also has plans to bring weather, traffic, and purchase data into its platform. 2. WeLink: Capturing digital chatter on nearby streets WeLink allows merchants to filter social media content…

    Stephanie Miles/ Street Fightin Content- 18 readers -
  • 6 Tools for Location-Based Lead Generation

    … and running targeted ads. Businesses can contact WeLink for specific pricing information. 3. Geofeedia: Archive social content from multiple sources. Timing and location are both important elements in a successful lead generation program. Geofeedia delivers on both, providing businesses like retailers, hotels, and restaurants with the ability…

    Stephanie Miles/ Street Fightin Social- 15 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …. Whether it is integrating CRM, BI, or combining social media data (sentiment, influence, reach) with retail metrics, they are all now possible thanks to cross-platform technology – such as APIs and cloud technology. About WeLink Hyperlocal Social Monitoring WeLink’s social monitoring tool, WeLink Social, is designed to achieve geo-location lead…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -