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  • How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    … platforms, and even more cloud-based tools to track sales, promote loyalty, and manage online reviews. As merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes. [A new category in this year’s Local Visionary Awards will honor…

    Stephanie Miles/ Street Fight- 12 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … can see the posts being generated by customers shopping inside their stores, and they can use the information to improve operations or marketing outreach. Banjo also has plans to bring weather, traffic, and purchase data into its platform. 2. WeLink: Capturing digital chatter on nearby streets WeLink allows merchants to filter social media content…

    Stephanie Miles/ Street Fightin Content- 19 readers -
  • 6 Tools for Location-Based Lead Generation

    … by for in-person tours. Businesses can also use Twilert to get a list of leads who’ve tweeted about any topic from a certain area. Twilert offers a free trial for new users. 2. WeLink: Collect social chatter from potential leads. Designed as a social media monitoring and engagement platform, WeLink provides lead generation tools that businesses can use…

    Stephanie Miles/ Street Fightin Social- 15 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -