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  • How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    … to navigate, says Kieran Snaith, vice president of business development at WeLink, a location-based social media monitoring and engagement platform. “Being able to measure results with advanced reporting tools is a very important part of the dashboard today,” Snaith says. “Some SMBs and brands will want the ability to customize their analytics…

    Stephanie Miles/ Street Fight- 11 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … platforms that zero in on what customers located nearby are saying about their businesses online. Here are five examples of location-based social monitoring dashboards that merchants can try. 1. Banjo: Organizing “social signals” by location Banjo connects social content to geographic location, and adds a real-time element for good measure…

    Stephanie Miles/ Street Fightin Content- 12 readers -
  • 6 Tools for Location-Based Lead Generation

    … of the leads they’re targeting. Here are six tools that businesses can use for location-based lead generation. 1. Twilert: Get new leads in your inbox. As the name suggests, Twilert is a tool that alerts users when the keywords they’ve selected have been mentioned on Twitter. Twilert takes geo-location a step further than Twitter, which lets users pinpoint…

    Stephanie Miles/ Street Fightin Social- 13 readers -
  • 5 Geo-Location Tools for Social Media Posts

    What people across the country are saying about a local business isn’t nearly as important as what’s being said by potential customers down the block. This is one of the reasons why geo-location is playing such an important role in the world of social media marketing. As social media usage takes off among SMBs — more than four-out-of-five businesses report having a presence on ...

    Stephanie Miles/ Street Fight- 18 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …. Whether it is integrating CRM, BI, or combining social media data (sentiment, influence, reach) with retail metrics, they are all now possible thanks to cross-platform technology – such as APIs and cloud technology. About WeLink Hyperlocal Social Monitoring WeLink’s social monitoring tool, WeLink Social, is designed to achieve geo-location lead…

    Marketing Technology Blogin Social EMail Twitter- 26 readers -