• How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    … platforms, and even more cloud-based tools to track sales, promote loyalty, and manage online reviews. As merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes. [A new category in this year’s Local Visionary Awards will honor…

    Stephanie Miles/ Street Fight- 12 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … can see the posts being generated by customers shopping inside their stores, and they can use the information to improve operations or marketing outreach. Banjo also has plans to bring weather, traffic, and purchase data into its platform. 2. WeLink: Capturing digital chatter on nearby streets WeLink allows merchants to filter social media content…

    Stephanie Miles/ Street Fightin Content- 19 readers -
  • 6 Tools for Location-Based Lead Generation

    … of the leads they’re targeting. Here are six tools that businesses can use for location-based lead generation. 1. Twilert: Get new leads in your inbox. As the name suggests, Twilert is a tool that alerts users when the keywords they’ve selected have been mentioned on Twitter. Twilert takes geo-location a step further than Twitter, which lets users pinpoint…

    Stephanie Miles/ Street Fightin Social- 15 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … of prospects, delivering timely offers to them as they reach a very specific location. What is Omni-Channel Marketing? Omni-Channel Marketing refers to a the promotion and advertising that is strategically orchestrated across available and optimized mediums to reach the same prospect. Aside from the actual retail outlet, near-field communications…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
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