• How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    … to navigate, says Kieran Snaith, vice president of business development at WeLink, a location-based social media monitoring and engagement platform. “Being able to measure results with advanced reporting tools is a very important part of the dashboard today,” Snaith says. “Some SMBs and brands will want the ability to customize their analytics…

    Stephanie Miles/ Street Fight- 7 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    … platforms that zero in on what customers located nearby are saying about their businesses online. Here are five examples of location-based social monitoring dashboards that merchants can try. 1. Banjo: Organizing “social signals” by location Banjo connects social content to geographic location, and adds a real-time element for good measure…

    Stephanie Miles/ Street Fightin Content- 9 readers -
  • 6 Tools for Location-Based Lead Generation

    … and running targeted ads. Businesses can contact WeLink for specific pricing information. 3. Geofeedia: Archive social content from multiple sources. Timing and location are both important elements in a successful lead generation program. Geofeedia delivers on both, providing businesses like retailers, hotels, and restaurants with the ability…

    Stephanie Miles/ Street Fightin Social- 11 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …. Whether it is integrating CRM, BI, or combining social media data (sentiment, influence, reach) with retail metrics, they are all now possible thanks to cross-platform technology – such as APIs and cloud technology. About WeLink Hyperlocal Social Monitoring WeLink’s social monitoring tool, WeLink Social, is designed to achieve geo-location lead…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
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