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  • How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    … to navigate, says Kieran Snaith, vice president of business development at WeLink, a location-based social media monitoring and engagement platform. “Being able to measure results with advanced reporting tools is a very important part of the dashboard today,” Snaith says. “Some SMBs and brands will want the ability to customize their analytics…

    Stephanie Miles/ Street Fight- 10 readers -
  • 5 Dashboards for Monitoring Nearby Social Content

    …, and phrase matches. They can also generate maps to indicate the relationships between certain venues and user profiles. Gnip connects with sources like Twitter, Foursquare, Tumblr, and Disqus. 4. Geofeedia: Location-based social media monitoring Geofeedia filters social content by time and location. Merchants can draw a perimeter around any area…

    Stephanie Miles/ Street Fightin Content- 12 readers -
  • 6 Tools for Location-Based Lead Generation

    … of the leads they’re targeting. Here are six tools that businesses can use for location-based lead generation. 1. Twilert: Get new leads in your inbox. As the name suggests, Twilert is a tool that alerts users when the keywords they’ve selected have been mentioned on Twitter. Twilert takes geo-location a step further than Twitter, which lets users pinpoint…

    Stephanie Miles/ Street Fightin Social- 13 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … around quite a bit longer than the Internet. Cable, newspaper, and direct mail marketers were able to target marketing to very, very condensed clusters of homes and businesses for highly personalized delivery. Fast forward to now and hyperlocal generally refers to the ability to tap into online media or mobile and identify the exact location…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -