Wells Fargo

Wells Fargo & Company is an American multinational banking and financial services holding company which is headquartered in San Francisco, California, with "hubquarters" throughout the country. It is the fourth largest bank in the U.S. by assets and the largest bank by market capitalization. Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit cards. In 2011, Wells Fargo was the 23rd largest company in the United States.In 2007 it was the only bank in the United States to be rated AAA by S&P, though its rating has since been lowered to AA- in light of the financial crisis of 2007–2012. The firm's primary U.S.
Posts about Wells Fargo
  • Why banks are sub-branding new customer offerings

    … Financial organizations have been dealing with a technology-driven shift in culture from the inside out. One way they’re dealing: New sub-brands. Marcus by Goldman Sachs, for example, touts itself as the startup inside Goldman Sachs that built an entirely digital personal loan product for consumers — a new set of customers for the 148-year-old…

    Digiday- 27 readers -
  • How Wells Fargo Connects Locally Via Sports, Philanthropy, and Digital

    … Making a nationally familiar brand seem like part of the community takes more than simply setting up a local branch and inflating a bunch of balloons for a grand opening. For Wells Fargo & Co., one of the largest banking and financial services companies in the world, its international brand might seem too big to relate to local customers…

    Street Fightin How To's- 13 readers -
  • ‘They need new blood’: Wells Fargo is in another reputational crisis

    … Wells Fargo has found itself in the midst of yet another PR fire — a minor flareup compared to last year’s phony accounts scandal, but a cringeworthy development nevertheless. On Monday, the bank disclosed that earlier this month the bank had “inadvertently” released a trove of confidential data about at least 50,000 of its wealthiest clients…

    Digiday- 13 readers -
  • More than a cash dispenser: How banks are rethinking the ATM

    … Arguably no banking technology in the last 50 years has been as disruptive as the ATM machine, celebrating its birthday Tuesday. Banking may look different on the surface, but its core functions look the same. Growth of mobile banking usage is slowing, mobile payments haven’t really taken off, and banks are re-investing in their branches…

    Digidayin How To's- 18 readers -
  • How banks are using virtual reality

    … Virtual reality has emerged as a hot topic in banking with the rise of artificial intelligence, innovation labs, and the eath of the physical bank branch. There’s a way to tap into the mind of the customer through VR, but how it should fit into the business is still a mystery for most. Venture capital funding in VR totaled $2 billion from 2015…

    Digidayin How To's- 20 readers -
  • Wells Fargo’s Monica Cole: Banks should rethink diversity training

    … changes in company processes that eventually do show an impact both in company culture and the bottom line. To make those changes, leaders will have to admit that bias exists. Even though they raise awareness and go through training, at the end of the day, it can be scary to be the person that signs off on real change, said Monica Cole, Wells Fargo’s…

    Digiday- 21 readers -
  • Investing in biometrics and AI, Wells Fargo eyes a move into voice payments

    … Wells Fargo is working on a voice-first payment capability it could soon make available for consumers. That would go beyond where the rest of industry is at with voice interface, which, for the most part, has not yet advanced beyond basic requests like, “How much money do I have in my checking account?” In 2015, for example, USAA launched…

    Digiday- 22 readers -
  • Facebook Adds Nielsen DMAs, Dayparting to Target Rating Point Buying

    … for Facebook’s mobile News Feed in the post, from Finish, Wrigley’s and Wells Fargo, and it provided the following updated video creative considerations: Capture attention quickly: Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • LBMA Podcast: Miami Heat Taps AisleLabs, UberRush Delivers for Nordstrom

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom…

    Asif Khan/ Street Fight- 20 readers -
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