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… and adoption of Visa Checkout, an easier way to pay online. It was able to expand its reach by 15 percent with Audience Network, while delivering at efficiencies on par with Facebook News Feed. In another activation, Visa saw up to 2.5 times more efficient cost per acquisition compared to campaign average by running on both Audience Network and Facebook…
Publishers today are desperate for traffic, and content-recommendation widgets likes Zergnet are happy to help. Launched in 2011, Zergnet’s widgets feel a lot like those from Outbrain and Taboola. Slapped to the bottom of pages, the widgets have historically tempted readers with a mix of low-brow click-baity content.