Wet Seal

Wet Seal is a young women's clothing retailer headquartered in Foothill Ranch, California. It carries low, budget or economy priced brand name and company-designed apparel and accessories. The company was founded in Newport Beach, California by Lorne Huycke in 1962 as "Lorne's." The "Wet Seal" name comes from a comment Lorne Huycke made during a fashion show commenting that a model wearing a bathing suit looked like a "wet seal." The company was incorporated as Wet Seal in 1990.In 1995, Wet Seal acquired 237 Contempo Casuals stores from the Neiman Marcus Group. Contempo Casuals would continue to use its own name until 2001, when the remaining stores were converted into Wet Seal stores.
Posts about Wet Seal
  • Leverage These Holiday Learnings For 2015 Retail Marketing Success

    … today and save $400! About The Author Allan Haims, president and CEO of StepsAway, has more than twenty five years of executive and start- up experience in the retail and technology industry. He has been responsible for developing the strategic plans and leading companies in operational roles as President of Wet Seal; Senior Vice President…

    Marketing Land- 29 readers -
  • Omni-Channel Finally Becomes Mainstream In 2015

    … must think like their customers to create seamless omni-channel shopping experiences that keep customers engaged at all stages. As an example, Nordstrom, among a few niche retailers, just began testing digitally connected fitting rooms enabling in-store shoppers to digitally contact a sales associate from the fitting room when they need a garment…

    Marketing Land- 17 readers -
Get the top posts daily into your mailbox!