• Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … million whales who have spent more than $100 in free-to-play mobile games since July 2015, and it found that the “typical” transaction value across all in-app purchases made by whales was $20. In addition, the report showed that 54 percent of whales have never made an individual purchase worth more than $50. deltaDNA’s data showed that whales who…

    AllTwitter- 19 readers -
  • Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

    … Mobile marketing automation platform Swrve has released its latest 2016 Mobile Monetization Report, which revealed just 0.19 percent of all players account for 48 percent of all in-app purchase revenue in free-to-play games. Swrve’s report measured the purchasing behavior of over 20 million players in more than 40 free-to-play titles during…

    AllTwitterin Mobile- 15 readers -
  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … being responsible for 70 percent of its revenue from in-app purchases, and 59 percent of its total revenue. These whales make approximately 7.4 in-app purchases per month, for a median average revenue per paying user (ARPPU) of $335. Meanwhile, Tapjoy categorized dolphins and minnows as ‘mid-level’ and ‘low-level’ spenders, respectively. Tapjoy found…

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