• Report: 54% of ‘Whales’ Have Never Spent More Than $50 on a Single Purchase

    … Analytics and marketing platform deltaDNA released new insights into the spending habits of “whales” in free-to-play mobile games. These whales are the players who generate the most revenue in free-to-play games, and they account for 5 percent of spenders and fewer than 0.1 percent of all players. deltaDNA analyzed the spending habits of 1…

    AllTwitter- 21 readers -
  • Report: 0.19% of Players Account for 48% of Free-to-Play Game Revenue

    … Mobile marketing automation platform Swrve has released its latest 2016 Mobile Monetization Report, which revealed just 0.19 percent of all players account for 48 percent of all in-app purchase revenue in free-to-play games. Swrve’s report measured the purchasing behavior of over 20 million players in more than 40 free-to-play titles during…

    AllTwitterin Mobile- 18 readers -
  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … extra lives, as an example). Tapjoy found 16 percent of free-to-play app revenue comes from rewarded advertising. Risk-of-churn players, meanwhile, are those who do not spend money within a game, and also don’t engage with rewarded ads. These players have an 11 percent churn risk in the first day after downloading an app. This number increases to 53…

    AllFacebook- 19 readers -
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