Wharton School

  • Invisible Influence – Book Interview

    … in the world around them, and by understanding it, live happier and healthier lives. Use the concepts to be more influential, make better group decisions, and help motivate themselves and others. Q: How do you describe yourself professionally? I’m a marketing professor at the Wharton School and bestselling author of Contagious: Why Things Catch…

    Heidi Cohen/ Heidi Cohen- 12 readers -
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