What Are Buyer Personas

  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … and unconvincing. When that happens, we have a tough time sympathizing with them, and we don’t find ourselves drawn into the story. We’re not discussing the finer points of cinema, so let’s bring it back to mortgage sales. In your story, your prospects play a very important supporting role. They’re the people who can help your business succeed…

    Matty Byloos/ RGR Marketing- 15 readers -