What Are Buyer Personas

  • What Are Buyer Personas and Why Should Your Mortgage Company Care?

    … selection of pertinent information, starting with the general demographic data: age, gender, marriage and household status, geography, education level, career, income, and other broad-stroke categorizations. Once the basics are in place, it’s time to give the buyer persona “character” more depth. What do they do in their spare time? What gives…

    Matty Byloos/ RGR Marketing- 15 readers -
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