What Is Account-Based Marketing

  • What is Account-Based Marketing?

    … to better align to what sales needs, and to make smart choices about the right actions to take and the right time to take them to grow high-potential accounts. Account-based marketing may be taking the B2B world by storm, but what does it actually involve and why all the excitement? Let’s take a deeper look. Wikipedia calls ABM a strategic…

    Marketing Technology Blogin Display- 26 readers -