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… Is You Content Marketing Plan User Friendly? Seems like a simple question right? I thought so too until I saw this great Content Marketing Infographic. You need to learn how to give your audience what they want, in a way they want to receive it and deliver it from a real and personal and unique place. Most marketers and businesses are so…
… seeing a trend or are you seeing a multi-dimensional content strategy? Hopefully it’s the latter! And you’ve hit the holy grail if you can align all of these with user activities that confirm your content is delivering the activity you’ve designed it for… especially the conversion. Depth of Content If there were a fourth dimension, it would…
Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it.
… before, you need to know who your content is specifically targeting; otherwise, your marketing strategies won’t work right, in most cases. A basic knowledge of your customers and your industry go a long way. If you have an idea of who you want to attract as customers, then it will be easier for you to determine the platform where you can share…