What Is Ltv

  • How to Calculate the Lifetime Value of Your Mobile App User

    … is the revenue you achieved on their purchase. The problem with that is that customers typically don’t make a single purchase. Acquiring the customer is the difficult part, but a happy customer doesn’t simply buy once and leave – they buy more and stay longer. What is Customer Lifetime Value (CLV or CLTV) or Lifetime Value (LTV)? Customer lifetime value (CLV…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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